Global Markets Engagement Associate Director

Job Title

Global Engagement Manager

Reporting To

TCCC Global Operations Lead

Department 

Mediacom Worldwide

Group/Level

Associate Director

Location

London, with travel (as required by the job)

Date Issued

May 2022

Salary

Competitive based on experience

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

The opportunity:

We are proud to be the global partner for #Coca-cola. A client with whom we share both values and ambition. 

In what has been called the “the biggest advertising pitch in history”, WPP was chosen to connect our talent and skills in a truly borderless way to create an open platform that will multiply the power of creativity for one of the world’s largest and beloved brands.

Welcome to OpenX, our transformational approach that marries WPP the #1 global network and largest communications holding company in the world with iconic Coca Cola valued at 71 billion dollars and with a portfolio of brands that includes Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade amongst others.

The role: 

The Coca-Cola (TCCC) Engagement Manager is the daily contact responsible for interaction and liaison between clients and regional hub and local teams.

This role is very focused on Global client management, strategic planning, managing the delivery of hub locations, local markets and working as part of an integrated agency team.

The role requires working with a client team made up of a range of key disciplines that help us deliver a top class service to Coca-Cola: Account Management, Regional Operating Units and Performance Hubs, Operations, Comms Planning, Investment, Data & Analytics and digital.

This role will focus on the following aspects:

• The role involves working closely on communications planning, project management, delivery, and reporting.
• A primary geographical focus is the managing of all European MediaCom markets

The detail:

As the Global Engagement Manager, your key responsibilities include:

• Consolidation and analysis of relevant TCCC information – consumer insights,  competitive strategies, media research, target audience segmentation against relevant touch points 
• Manage process with briefing hub teams, local teams, providing TCCC adapted global guidance, client sell-in/approval
• Champion Regionalized Operating Model across the Network – provide guidance on Media delivery to Regional and Local teams
• Oversee project delivery across markets providing regular updates to clients.
• Liaise with the broader OpenX and other stakeholders to ensure deadlines are met and ensuring a smooth process during campaign planning
• Oversee Charter and JBP reporting and translate into insights, and case studies to facilitate knowledge sharing
• Coordination of financial reporting and updates – liaise with the finance team at MediaCom and the client to ensure reports are up to date and accurate

What you will bring:

• Strong team player
• Good Project Management skills
• Good analytical thinker
• Ability to prioritise workload
• Good understanding of media in order to deliver strong guidance to local MediaCom and TCCC teams.
• Good attention to detail
• Can do attitude and takes ownership of responsibilities
• Ability to present to senior clients
• Collaborative
• International experience essential
• Regional / European blue chip client experience would be ideal
• Network experience – working with large virtual teams