Principal Analyst - Systems Intelligence


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Principal Analyst,

Systems Intelligence (Business Science)


Who we are?

MediaCom Systems Intelligence houses all of the data, effectiveness, insight and technology specialists within MediaCom. The team has one purpose – to ensure the best use of data within media planning.

Our System’s Intelligence team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation. This unit also empowers & guides the wider MediaCom network on their own transformative data journey.

An integral part of Systems Intelligence is our Business Science team which specialises in marketing analytics. At Business Science we are committed to building connections along clients’ business journey to ensure they can make the right decisions to optimise their business performance. We do this using a vast range of analytical techniques which are bespoke for each business question and client.

Our areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. We are a team of 50+ experts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.

Business Science team is based in 3 locations in the UK: London, Manchester and Leeds.

Top 3 things about the Role

You’ll be at the cutting edge of the most advance analytics’ in the media industry. Seeing the industry improve and change from the very front.

You’ll be working in a close nit friendly team who are there to support you at every stage of your career. We truly work as a team!

You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.

The Role

MediaCom Business Science are seeking a Business Science Principal Analyst to support their Account Lead/Director in the day to day running of the technical aspects of analytics projects. You will be responsible for data processing and beginning to take the lead in client analysis and reporting.



  • Support Account Lead/ Director in day to day running of technical aspects of own projects.
  • Be responsible for data processing on own projects and begin to take the lead in client analysis and reporting.
  • Take a major role in a presenting the client presentation, showing confidence and understanding of their business and key concerns. 
  • Ensure our analytics are fully integrated across the entire client team in the agency.
  • Coach and develop junior team member(s), where applicable, so they maximise their potential at MediaCom.

Skills & Experience

  • An analytical mindset, able to approach issues and challenges from a variety of angles
  • Highly numerate, with strong mathematical acumen
  • Great written communication and presentation skills
  • Ability to prioritise
  • Experience in Market Mix Modelling
  • Good knowledge of typical tools and techniques used in marketing analytics
  • Advanced Excel and Power Point user
  • Advanced Eviews or other statistical software package user
  • Knowledge of programming language (e.g. R, Python) desirable

Hello. We are MediaCom.


We believe in People First, Better Results. 


MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  


As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 


Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 


In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 


MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 


To find out more about MediaCom visit us here:

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Data, Analytics & Insight London, England Manchester, Manchester Leeds, Leeds Permanent (Full Time)