Communications Planner - Lucozade Ribena Suntory
MediaCom – LRS Planner Job Spec
Overview of job
MediaCom is looking for a brilliant Communications Planner to work on the Lucozade Ribena Suntory account in the UK.
Reporting of the role
This role reports to Sophia Smith (Planning Manager)
3 best things about the job:
1) The opportunity to work on a high-profile account with multiple brands (Lucozade Energy, Lucozade Sport and Ribena) and a high volume of billings
2) The opportunity to be a leading figure within an integrated agency team to ensure media is at the heart of creative and effective communications solutions. You will have the opportunity to work closely with specialists across data and tech, advertising, social and partnerships etc. in a team that fully integrates media and content.
3) The chance to take a lead role in raising the bar of how we approach media and communications planning - from applying data in new ways to building creative and innovative partnerships with media owners that set the new standard and reinvigorate their brand within the UK market to once again stand out as a brand people love and connect with.
Measures of success
In three months, you would have:
•Became an expert in the basics of LRS and the ways of working between all MediaCom teams/departments
- Provided evidence of sound written and oral communication
In six months, you would have:
•Developed a good relationship with multiple stakeholders, in particular our clients and agency partners across various disciplines
•Provided tangible contributions to planning work and brainstorming sessions
•A good grasp of the client’s target audiences and products
In 12 months, you would have:
•Become proactive with the day-to-day account management and planning, and effectively be able to answer client requests without guidance
•Shown evidence of work that has been done to a high standard with little input from your line manager
Responsibilities of the role:
•Work openly and collaboratively with the immediate Planning team, Investment teams and external agencies in order to help develop strategic solutions, plans and innovative ideas that push the ordinary to the extraordinary
•Develop a sound knowledge of all media channels and keep abreast of all new and emerging media opportunities
•Oversee all current campaigns and work with relevant teams to ensure the seamless execution and implementation of campaigns. Be able to provide instantaneous campaign updates to senior management and clients.
•Develop an understanding and champion MediaCom’s Systems Planning process
•Work closely with the rotational Exec to help to keep track of budgetary and financial information for all campaigns
•Oversee the Centrica finance process from end to end
•Manage the PCA process for each campaign by liaising with the wider teams
•Have/develop a strong knowledge of desktop research and planning tools (e.g. TGI & Addynamix)
•Keen to embrace new methods of data-led insight generation to fuel planning
•Demonstrate an active interest in clients’ business, marketplace and audiences, and identify relevant opportunities that arise
•Demonstrate an active interest in competitor activity and communicate relevant info and learnings to the client through updates and formal reports
•Willingly meet media owners relevant to the client’s business and feedback relevant opportunities to the wider team
• Analyse research studies and current trends to identify key insights and communicate these to the client when applicable
•Have the ability (when necessary) to confidently speak and provide relevant updates in a client meeting, in a manner that meets the clients’ expectations
•Take a proactive approach in solving client queries
What you will need:
•Have a passion for the craft of communications planning and will have the ability to create strategies that will have a ground breaking impact on your client’s business. Putting data and tech at the heart of our connected communication strategies is fundamental.
•Love being part of a global network and working collaboratively with international colleagues where required
•Understand the power of viewing the communication and media landscape as a connected network
•Have good attention to detail
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate
sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to MediaCom
To find out more about MediaCom visit us here: www.mediacom.co.uk
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