EMEA Integrated Planning Lead - Google



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Integrated Planning Lead, EMEA - Google


We believe in People First, Better Results.


As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Media Futures Group (MFG) is a bespoke agency solution for Google. As a global team powered by GroupM, Essence and MediaCom, we deliver strategic, creative and data-driven media to drive brand and business outcomes The MFG team is made up of the best-in-class integrated data and media experts from around the world. This convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media.


Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.


To find out more about MediaCom visit us here:  www.mediacom.com

Also, find out more about our mergence with Essence from January 2023 here:


About the Role


We are looking for an experienced leader to oversee integrated media planning for the Google client working as part of Media Futures Group. Reporting to the MFG EMEA Client Lead and primarily based in London, with teams in France and Germany, Media Futures Group plans integrated campaigns for Google brands (including Fitbit, Chromebook, Pixel) across the EMEA region.


Our Google clients look to Media Futures Group to deliver highly effective campaigns through a combination of rigorous planning and innovative, insight-led creativity. Working variously with performance and brand objectives, our media planners work hand in hand with our client services, strategy, analytics and activation teams to ensure seamless delivery of responses to brief and implementation of live campaigns, all underpinned by a rigorous approach to continuous measurement and learning.


The right candidate for the role will have extensive agency-side experience. You will passionately represent Media Futures Group, ensure outstanding delivery to our clients and help create and convert new opportunities for growth. This is a unique opportunity to join a growing team doing cutting edge work for exceptional clients.


With overall responsibility for the development and delivery of our media plans for the Google EMEA business, you will understand the nuances of planning to both brand and performance KPIs and be capable of advancing our best practices in these areas. You will also run thought leadership programmes and lead or oversee other media planning-related projects for Google.


Key Role Responsibilities


  • Own the quality of work for EMEA media planning outputs including the narrative of responses to brief, channel selection and prioritisation and cross-channel campaign optimisation.
  • Ensure consistent application of best practice and quality standards by our EMEA teams including London, Paris, Dusseldorf and onboard new markets.
  • Work closely with our Media Activation, Analytics and Client Service leads on Google to deliver seamlessly against our campaign and client needs and ensure that our planning practice closely follows guidelines set by Google's analytics team.
  • Gain a robust understanding of our media planning tools and their appropriate application to Google's briefs.
  • Personally lead the responses to region-wide planning briefs, closely collaborating with our insights, strategy, analytics and creative teams to create ground-breaking campaigns.
  • Further develop best practice for media planning in the area of video.
  • Build strong relationships with our planning teams across the region through thought leadership, mentoring and collaboration.
  • Have a strong point of view on how the media landscape is changing, and how this impacts how we plan across multiple markets.
  • Collaborate closely with internal teams and clients across the other Google business regions to identify and deliver opportunities for media insight that drive business results.
  • Understand the role you and your team play in delivering on our client's central goals including revenue growth, efficiency, and future-facing projects.


Experience & Key Skills Required

  • Strong experience of working at Planning Director level ideally across tech clients is preferable 
  • Significant experience of running complex and matrix teams
  • A proven track record in defining media strategies and plans
  • Experience of working with international clients
  • Ideally strong knowledge of the Google platform
  • Deep tactical expertise and understanding off both off and online channels
  • A strong understanding of the EMEA region's media landscape, with a focus on France, UK and Germany
  • Proven success in media planning process design, implementation and enhancement, ideally with experience designing for disparate market specific requirements
  • Impactful point of view on planning and measurement tools
  • Working knowledge of and desire to be involved with media performance reporting
  • A passion to help and develop people. You make yourself readily available to answer questions and offer support and are skilled in motivating people to succeed.
  • Impeccable client relationship skills. This role requires you to interact with senior clients and partner with them to launch category defining media campaigns
  • Confidence to make decisions and resolve problems quickly and effectively
  • Proactive, with good analytical and strategic skills
  • Love being part of a global network and working with diverse teams
  • Thrive delivering a change agenda and managing ambiguity
  • Hands-on, completer/finisher who is able to deliver on the People First Better Results agenda
  • Clear communication and presentation skills

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

Media Planning, Implementation & Activation London, England Permanent (Full Time)