Media Planner Buyer

Description

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The Brief

About Mediacom

 

 

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:  www.mediacom.com

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

 

 

About the role/Team

 

MediaCom runs the Dell account globally, with our HQ in NY and client teams covering all regions, EMEA, APAC, LATAM and NA. It is a top 3 account for MediaCom globally and as such is prestigious and well-regarded internally.

We provide end-to-end services for Dell, from strategy to planning to buying across all media, plus content strategy, partnership execution and a great deal of performance analysis. This is a truly integrated account.

Dell is split into two businesses, Dell EMC (large corporate IT solutions) and Dell CSB (Consumer, Gaming (Inc Alienware) and Small Business laptops and solutions). This role is on the Dell CSB EMEA team. We have three market-specific groups across CSB working across the following countries: Germany, UK and France +Expansion (Netherland, Switzerland, Sweden and Spain)

Dell CSB target three audience groups; Young Metropolitans (young, tech savvy urban consumers), Gamers (hardcore or occasional) and Small Businesses IT decision makers and business decision makers.

Each audience requires insight into customer behaviour, strong strategic development and broad media solutions.

We are the client facing team who also handle the digital display planning for our client. We also coordinate with the Social, Search, Affiliates and local offline Mediacom teams to deliver cross-channel media campaigns.

 

The Planner/Buyer is responsible for day-to-day planning and activation of campaigns, managing the output and development Media Executives.

 

 

 


Job Description

Job Title

Media Planner Buyer

Reporting To

Media Manager

Department 

Business and tech

Group/Level

International

Location

London

Date Issued

September 2021

Salary

Competitive based on experience

Objectives of the Role: 

 

Responsible for day to day planning and activation of campaigns. Ensuring plans are created correctly and on time, coordination of briefs to Publishers, specialist teams and local markets, ensuring campaigns are booked and deadlines are maintained. Keeping on top of weekly/quarterly reporting and helping the client analyse and understand the data and insights.

 

 

Key Areas of Responsibility and Accountability:

 

1 Strategic and Leadership Skills

  • Work with Media Manager and planner/senior planner to translate strategy and comms plan into media selection.
  • Analyse available data to forecast future performance.
  • Take the lead role in calls and meetings with clients and publishers discussing performance and future strategies

 

 

2.  Client Account Management

  • Work with media owners and ensure responses are on time, and to brief.
  • Create media plans within planning templates and manage booking upon client approval.
  • Collaborate with specialist teams to ensure they meet deadlines and produce actionable insight during weekly results calls.
  • Lead the production of competitive analysis, audience profiling and market trends.

 

3.  Operating and Technical Requirements

  • Oversee the monitoring and optimisation of day-to-day performance of live campaigns.
  • Manage operational execution in appropriate systems e.g. Doubleverify.

 

 

4.   People/Team Management

  • Provide Media Executives with guidance on MediaCom and Dell internal processes.
  • Manage team Media Executive regarding liaison with Ad Ops and Analytics teams around tracking requirements for new campaigns.
  • Manage the career development of execs within the team.

Skills and experience required:

 

  • Strong experience in planning and buying media (in particular digital media)
  • Passion for media and hunger to learn more.
  • Very numerate and analytical.
  • Team player and winning can-do attitude.
  • Interest in the technology industry.
  • Demonstrate a good competency of using Microsoft Excel, Word, and PowerPoint.
  • High attention to detail.
  • Efficient and organised working style; able to handle multiple projects at once and effectively manage own time and the priorities of others.
  • Technically minded yet service-industry-suited with the potential to develop into client leadership roles.
  • Strong leadership and communication skills with excellent written and verbal English language skills/grammar.

 

 

 

 

 

 

 


Media Planning, Implementation & Activation London, England Permanent (Full Time)