Media Planner Buyer
MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.
In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.
MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.
To find out more about MediaCom visit us here: www.mediacom.com
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*
About the role/Team
MediaCom runs the Dell account globally, with our HQ in NY and client teams covering all regions, EMEA, APAC, LATAM and NA. It is a top 3 account for MediaCom globally and as such is prestigious and well-regarded internally.
We provide end-to-end services for Dell, from strategy to planning to buying across all media, plus content strategy, partnership execution and a great deal of performance analysis. This is a truly integrated account.
Dell is split into two businesses, Dell EMC (large corporate IT solutions) and Dell CSB (Consumer, Gaming (Inc Alienware) and Small Business laptops and solutions). This role is on the Dell CSB EMEA team. We have three market-specific groups across CSB working across the following countries: Germany, UK and France +Expansion (Netherland, Switzerland, Sweden and Spain)
Dell CSB target three audience groups; Young Metropolitans (young, tech savvy urban consumers), Gamers (hardcore or occasional) and Small Businesses IT decision makers and business decision makers.
Each audience requires insight into customer behaviour, strong strategic development and broad media solutions.
We are the client facing team who also handle the digital display planning for our client. We also coordinate with the Social, Search, Affiliates and local offline Mediacom teams to deliver cross-channel media campaigns.
The Planner/Buyer is responsible for day-to-day planning and activation of campaigns, managing the output and development Media Executives.
Media Planner Buyer
Business and tech
Competitive based on experience
Objectives of the Role:
Responsible for day to day planning and activation of campaigns. Ensuring plans are created correctly and on time, coordination of briefs to Publishers, specialist teams and local markets, ensuring campaigns are booked and deadlines are maintained. Keeping on top of weekly/quarterly reporting and helping the client analyse and understand the data and insights.
Key Areas of Responsibility and Accountability:
1 Strategic and Leadership Skills
2. Client Account Management
3. Operating and Technical Requirements
4. People/Team Management
Skills and experience required: