Associate Director - Search/Biddable

Description

 

 

Job Description

 

Operating Company

MediaCom

Job Title

Associate Director

Department / Team

Search/Biddable

Reporting To

Search Director

Location

London

 

MediaCom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of MediaCom, MindShare, etc.  Within these companies we have the largest search operations around the world with a greater geographic footprint than any competitor.

 

MediaCom handles the media planning and buying for some of the world's smartest advertisers.  Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.

 

The Role

 

You will be working on one of the top five profitable accounts globally for MediaCom. This is a spotlight client that guarantees career development and opens a lot of doors for those who spend time on the account.

 

We are looking for an experienced Associate Director with a proven record of accomplishment in Search & biddable channels, client handling, relevant exposure across other digital channels and a strong interest in the biddable landscape. 

 

GENERAL TASKS

 

  • Strong commercial mind-set, leading on delivery of services in line with client objectives, service level agreements and terms of business.
  • Ensure communications are tailored to the audience & requirements of the brief.
  • Build strong & collaborative client relationship, thought leadership.
  • Ensure all meeting outcomes are reported & delivered against by team.
  • Shape & inform client strategy & client services.
  • Constantly feedback to line manager & wider account team relating to client developments, opportunities and pressures.
  • Act as a representative of the Search team and MediaCom at all times. Build relationships throughout the company, identify opportunity for client growth.
  • Take your career management seriously, prepare for performance reviews and attend training.
  • Have an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents and analysing results.
  • Financial accuracy through the planning & buying process.

 

People/Team Responsibilities

 

  • Responsibility for team of 4 people (2 Planner/Buyers, 2 Executives), which includes ensuring clear KPIs and delivery against targets. 
  • Clear split of role & responsibilities, awareness of team’s tasks & deliverables.
  • Ensure training for team based on their level and identify their strengths & weaknesses for their further career development in areas such as:
    • Delivering accurate analysis of the Search campaigns
    • Delivering campaigns across different channels & markets
    • Planning and forecasting of schedules.
    • Implementing testing into Search campaign
    • Producing results and competitive analysis

 

Strategy

  • Define and build aligned strategy documents tackling the key challenges of the client
  • Help define KPIs and goals for each channel
  • Encourage learning & reapplication across the different disciplines
  • Identify opportunities for growth

 

SKILLS, BEHAVIOURS, EXPERIENCE AND REQUIRED QUALIFICATIONS/CERTIFICATIONS

 

Essential Skills/Behaviours/Experience

  • Excellent written & verbal English language skills
  • Advanced experience in Paid search
  • Strong understanding of SEO
  • Team leadership
  • Demonstrable record of accomplishment of account/client growth
  • Confident presenter
  • Remains calm under pressure
  • Ability to identify & deal with conflict
  • Collaborative

 

Desired Skills/Behaviours/Experience

  • Experience running AMS (Amazon Search) and other biddable channels
  • Strong attention to detail
  • Highly analytical
  • Advanced competency of using Microsoft Excel, Word, and PowerPoint
  • Team player, can-do attitude, enthusiastic
  • Effective and efficient working style
  • Ambitious & independent
  • Show ambition to take ownership of challenges
  • Communicates with authority and gravitas

 

Essential Qualifications/Certifications:

  • Google Advanced (GAP)
  • Search Ads 360 (Formerly: DoubleClick Search)
  • Marin Search
  • Google Shopping

 

Desired Qualifications/Certifications:

  • Degree in a business, numerical, analytical or Economics discipline
  • Bing
  • Google Video
  • SEM Rush/ Hitwise experience
  • Conversant adserver
  • Site analytics (preferably Omniture/Adobe)
  • Google Analytics

 

 

ABOUT MEDIACOM

 

Welcome innovators, initiative takers and instigators.  

 

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

 

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

 

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

 

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

 

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

 

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom