Global Account Planner - PlayStation
Global Account Planner
Department / Team
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Following a successful pitch, in Jan 2016 SONY PlayStation appointed Mediacom to handle their collective global accounts across all territories. With significant annual billings globally the SONY PlayStation account ranks as one of MediaCom’s top spending clients.
SONY PlayStation HQ is in San Mateo, USA. They are a fast-moving dynamic global gaming and entertainment business that divided into 3 business units Software, Hardware and Store&Services. They operate in a highly competitive and rapidly evolving sector that demands passion, enthusiasm, and a genuine interest in the category. The ambition of the business is to continue to be the biggest global gaming brand and maintain #1 spot.
Role Description Global Account Planner
The role involves developing campaigns that drive growth and revenue across key game launches, sales activity, and customer acquisition/retention.
This role is to work in the Global and EMEA regional team within the PlayStation ‘Brand’ vertical, specifically on Third Party Software Business Unit. PlayStation works in partnership with some of the world’s biggest games publishers such as Bethesda and EA Sports on co-marketing campaigns leveraging the power of the hardware brand and PlayStations access to data targeting capability. This role involves all aspects of third-party campaign planning, management, and delivery.
We are looking for an Account Planner who has experience across all media channels, particularly digital channels, Programmatic, Social and Search. Both direct and biddable knowledge is essential. Extended knowledge across broader offline channels is a bonus.
As the Global Account Planner, you will be working on a mix of both centrally planned and activated campaigns and coordinating local market campaigns. You will be project managing all steps of the global/regional deliverable to the Global Mediacom team and Global client team producing briefing updates, global planning update wrap up reports and post campaign analysis documents. You will also be overseeing the activation process including creative delivery and all aspects of finance management from booking through to account query resolution.
Success will require the ability to toggle between seeing the bigger picture – for strategy adherence and guidelines development – and then also forensic detail of multiple market campaign management.
The Account Planner will work with the team to ensure that global strategic guidelines are appropriately applied in local plans, while ensuring local nuances are reflected across plans.
The Account Planner will have direct client contact and is responsible for working in coordination with their global, regional, and local counterparts. The Account Planners report into the Associate Director 3P and Brand Director and work on the planning processes from brief to execution to reporting with local buying teams for the clients in each market.
Key Performance Indicators: