Global Strategy Director - Adidas
Global strategy director
Global strategy lead
London with travel
07 / 09 / 2021
Competitive based on experience
MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.
In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.
MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.
To find out more about MediaCom visit us here: www.mediacom.com
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*
MediaCom was appointed as the global media agency for adidas and Reebok in late 2018.
The Global Strategy Director will operate in our worldwide account team dedicated to adidas, based in London
Our role as the Global account team is to serve our markets, operating in as one global network ensuring world class integrated-media management is developed, communicated, implemented, measured and improved upon.
Ultimately, we are tasked with delivering greater comms impact on adidas’s marketing and hitting the Global business goals.
We enable our Global network to get ahead of the game with planning and organisation by providing strategic guidance, frameworks, governance, digital and platform guidance.
We drive the integrated-media agenda, ensuring a balance between (long-term) brand and (short-term) ecommerce. Raising the bar for the network in terms of better media practice, consistency in approach, aligned measurement and faster centralised learning.
Our team is designed to reduce complexity in an ever more fragmented marketplace. Ensuring that our network is clear, integrated and focused on business growth
The global adidas strategy team sits within the global adidas team which is made up of a range of key disciplines that help us deliver a top class service to adidas and our markets: Account Management, Digital Strategy, Ecommerce, Creative Services, Business Science, Search, Programmatic and Social media.
Our adidas network worldwide spans 57 markets (all with teams on the ground), underpinned by 6 regional leadership teams and 4 digital execution hubs that support local markets.
Working within the global adidas team in London, the core focus of the Global Strategy Director is to comms strategy and planning worldwide.
The strategy director will work across all key adidas categories as part of our global strategy team, reporting into our adidas strategy lead. Within our global strategy team there is also a strategy associate director and a manager.
In this role you will:
Be leading the comms strategy and media planning agenda for campaigns across all categories
Providing thought leadership for clients and network
Managing the strategy team
Contributing to the rest of MediaCom and the industry
To be successful you’ll:
Skills, Behaviours and experience required:
Experienced Strategist & Media Planner
Insightful and analytical thinker, with an attention for detail
Excellent at creating beautiful decks!
Experienced at running a team
High energy and driven
Sports, sports, sports + Youth Culture
Languages and Global / regional experience