International Head of Paid Social

Description

MediaCom

International Head of Paid Social


MediaCom's International Paid Social Team

The International Paid Social team services client's centrally executed paid social campaigns in multiple languages as well as coordinating and supporting strategic directions across markets.  We work on a mix of blue chip clients for both direct and brand led initiatives including but not limited to: adidas/Reebok, Shell, EY, Dell, Mars, and Bose.

Our vision for paid social is the integral role it plays in the media mix and the connectivity between medias both on and offline with social acting as a success measure to wider communications planning activity.  Our Paid Social operation is integrated within our Connected Execution department, MediaCom’s central hub for cross-market digital activation. This is an exciting opportunity to be a part of a new and growing division, advancing your skill set as a subject expert while exposing you to a much wider media business offering diversified training and development opportunities for a long term career path.  


The Role

We have a vacancy for a Head of Paid Social.  This role is the face of our Paid Social business and you will be responsible for both leading a team (c.50+ people) and leading our client’s Paid Social strategy and objectives.  You will advise our international clients on how Paid Social, Social Strategy, social advertising content and social biddable media channels should be an integral piece of their overall communication strategy to drive performance of their online marketing programs. It is a multi-faceted role designed to support direct response and brand client needs in Paid Social while ensuring integration with other specialists like SEO, paid search, performance display, re-marketing, affiliates, web analytics and conversion optimisation.

You will need a proven track record in paid social, ideally for a mixed brand and direct response client base as well as experience in team leadership.  Having worked in the delivery of paid social strategy and operations, managing individuals, and fostering strong client relationships this is a unique opportunity.  It requires client leadership skills to effectively consult and support successful client engagements.  Above all it requires a team player, to galvanise your staff to be as successful as they can in the delivery of excellent Paid Social campaigns and strategies. 


Objectives of the Role

The successful candidate will lead a large and growing team of skilled Paid Social practitioners, developing their expertise and progressing their careers to deliver outstanding client services as part of an integrated media solution. This role is focused on elevating and delivering MediaCom’s best in class Paid Social product, and delivering growth for clients through new product solutions.

The Head of Paid Social drives the operational practices through the team to enhance processes and output efficiency, with a specific focus on quality assurance methodologies and innovation.   They will bring credibility to this role both in terms of technical knowledge and strategic skills, to be able to successfully influence the various stakeholders. They will inspire, motivate and instil confidence with both the team and their clients.

This role will also heavily interface with social and content solutions delivered by our in house creative department MBA, aligning and representing our full social offering to clients and securing strategic solutions to drive growth.

They will keep abreast of industry trends and conditions that may impact performance, devising new ideas to refine and improve campaign strategies and support ideas and innovations of their team.  They will represent the team and wider department as a leader in our business and essential to the success of the client and service team


About MediaCom

Welcome innovators, initiative takers and instigators. 

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom