PPC Specialist
Description
Responsibilities:
As a PPC Specialist at Marquee Dental Partners, you will:
- Strategize, develop, and execute PPC campaigns across various platforms, including Google AdWords, Bing Ads, and social media channels, to drive patient acquisition and engagement.
- Conduct in-depth keyword research and competitor analysis to ensure optimal campaign performance.
- Monitor, analyze, and report on campaign performance, leveraging insights to optimize and refine strategies for improved ROI.
- Collaborate with the marketing team to produce compelling ad copy and visuals that align with our brand and resonate with our target audiences.
- Manage budgets effectively, ensuring maximum efficiency and return on investment.
- Keep abreast of the latest trends and best practices in PPC and digital marketing to continually enhance our campaigns.
- Work closely with our partner practices to understand their unique goals and adjust campaigns to align with their objectives.
Skills and Qualifications:
- 3-5 years of proven experience in managing PPC campaigns, with a track record of enhancing campaign performance and achieving business objectives.
- Expertise in Google AdWords, Bing Ads, and social media advertising platforms.
- Strong analytical skills and proficiency in Google Analytics and other data analysis tools.
- Exceptional communication skills and the ability to work collaboratively with a team or independently.
- Detail-oriented and analytical, with a proactive approach to problem-solving.
- Capability to manage multiple projects in a dynamic, fast-paced environment.
- Bachelor’s degree in Marketing, Business, or a related field preferred
Additional Helpful Skills:
- Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) is highly advantageous, providing an opportunity to directly contribute to the creative aspects of our marketing campaigns.