Content Manager
Description
Title: Content Manager
Position Summary
This position is part of the content management team to define and deploy social evergreen and adaptive activities to the brand’s public. The Content Manager should be an experienced channel manager with a social media or content strategy background with a passion for engaging consumers.
Minimum Qualifications
- Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
- 3-4 years’ experience managing social media platforms or communities for brands, including, preferably in an agency setting
- Proven track record of success using social media as a marketing tool
Primary Responsibilities
Thought Leadership/Technical & Marketing Craft
- Collaborate with social strategists and directors to develop cross-brand strategies and agency POVs for emerging social media platforms
- Ensure channel strategies are aligned with overall brand strategies
- Evaluate third-party tools and industry trends within relevant social channels
- Develop insights to feed back into brand strategy & customer persona work
- Steward of the brand on social platforms, able to translate the brand voice to social
Internal Integration
- Develop plans for optimizing and evolving evergreen efforts across multiple channels for selective brands
- Collaborate with other agency teams to ensure overall client goals and paid, earned, and owned posts and campaign objectives are met
- Holds relationships with key stakeholders within agency and with clients
- Collaborates with peers and actively participates in team, staff and client meetings
- Displays strong work ethic and shares company values
- Works closely with the analyst to come up with better insights and recommendations to clients
Breakthrough Work/Execution
- Lead the development, implementation and ongoing optimization of channel strategies
- Ensure clear metrics are in place to measure and improve team efforts
- Own, develop and implement a social content calendar working with creative teams
- Plan, curate and create content to sustain channel growth and fan engagement
- Lead regular reporting on channel performance alongside digital analyst to feed into broader brand reporting
Client Management
- Present content plans, channel strategies, insights and optimization plans to clients
- Manages the content asset briefs and suggests proactive ways to produce content inside and outside the agency production capabilitie
Team Growth
- Responsible for the growth and development of the Community Manager
What You Need to Possess …
What You Need to Possess in Thought Leadership/ Technical and Marketing Craft:
- Extensive knowledge of current and emerging social channels and best practices
- Demonstrated ability to map out a marketing strategy and drive the content strategy using proven testing methods and metrics
- Experience locating and engaging advocates within the community to foster dialogue
- Able to recognize, demonstrate and communicate analytically sound ideas
- Possesses understanding of what’s possible on various technology platforms and the ability to educate and integrate the needs of clients, creative team and developers
- Equally comfortable in both creative and analytical worlds
- Strong understanding of audience targeting/messaging
- Understanding of how business objectives translate into marketing objectives to drive ROI
What You Need to Possess in Internal Integration:
- Ability to collaborate with others from different disciplines within Social to lead the best and most strategic work
- Ability to articulate strategies and best practices in your area of expertise
- Seeks out and works with others internally within social, within the traditional agency and even across agencies to drive innovation, expand possibilities and maintain creative excellence
What You Need to Possess in Breakthrough Work/ Execution:
- Ability to establish metrics, glean community insights and report/recommend strategies that achieve marketing goals
- Strong research and analytical skills to back up data-driven business decisions
What You Need to Possess in Client Management:
- Nurtures good working relationships with clients
- Ability to pitch and win new business
- Ability to listen to and understand client needs and translate them into high quality, compelling creative
- Ability to write clear and concise presentations for client (summarizing data insights, outcomes and implications) in straight-forward and enlightening way for clients
- Presents effectively and as a credible storyteller in client meetings and new business pitches
- Pushes clients towards fresh, exciting ideas
- Ability to create a strategic marketing budget that is realistic and within client limits
What You Need to Possess in Team Growth:
- Reinforce agency values and work ethic with team members
- Ability to lead and inspire others formally or informally
- Cultivates the next level of social talent
- Provides clear direction and provides timely, helpful feedback
- Celebrate accomplishments of team
- Seeks and embraces feedback