(QATAR) Associate Director - Strategy

Strategy Doha, Qatar


Position at UM


UM is a global media agency committed to Futureproofing clients' businesses for the now and the next. We use the transformational power of rich analytics and insights to drive growth and engage consumers across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands whilst providing an empowering culture in which our people can thrive.

Our ‘now and next’ approach has been noted at the highest industry level, with Forrester ranking us the #1 global agency network for current offering and future strategy. And in RECMA’s most recent report we were named the #2 agency globally in 2021, and the #1 agency across MENA for the 5th year in a row. Our client roster includes L'Oréal, McDonald’s, Sony, Reckitt and Emirates to name a few.

Our most prized accolade is that of our team whereby they voted us as “Best place to Work” in 2022. A recognition we aim to keep upholding by putting them at the center of our business and continuously fostering an environment built on meritocracy, a sense of belonging, and community spirit to encourage work life integration.


• Leads on client’s strategy deliverables for the 3 Lower Gulf Markets (Qatar, Kuwait and Bahrain).

• Responsible for integrated media strategy process development, from defining the business problem, unearthing consumers’ insights, developing strategic frameworks, holding ideation sessions, and allocating channels and measurement.

• Deliver business changing hypotheses and insights that help UM existing and potential clients evolve in the current communications market.

• Advise the clients on complex strategic business and brand planning.

• Work with partner agencies on integration.

• Work with regional strategy team as well as local office planning team as part of an overall integrated team.

• Drive usage of key planning tools.

• Work with Insight team to market implications on from bespoke studies such as WAVE.

• Understands client’s overall business and marketing objectives displaying a sound knowledge of all media, including offline & Online, working efficiently as part of an overall integrated team.

• Pro-actively seek creative media opportunities appropriate to specific clients.


• Strong communications strategy thinking.

• Media Strategy & Planning methodology using scientific data and tools (integrated / both offline and online).

• Data & Research driven skills.

• Digital marketing and digital media skills: performance & biddable - social media.

• Innovative thinking, technology savvy.

• Dynamic client servicing approach.

• High-pitched presentation skills.


Preference for business economics or digital marketing graduates.

With at least 5yrs experience in advertising & Communications.