Social Media Manager
Description
Role and client overview:
Responsible for planning, implementing, managing and monitoring the client’s social media strategy and content in order to achieve the client’s overall marketing objectives.
Key responsibilities:
- Collaborate with Strategy Directors to develop cross-brand strategies and agency POVs for emerging social media platforms
- Ensure channel strategies are aligned with overall brand strategies
- Develop plans for optimizing and evolving channel efforts across multiple brands
- Evaluate third-party tools and industry trends within relevant social channels
- Develop insights to feedback into Brand strategy & customer persona work
- Be the Steward of the Brand on Social platforms, with the ability to translate the Brand voice to Social
- Collaborate with other Agency Directors to ensure delivery of Client goals and objectives
- Maintain constructive relationships with key stakeholders within the Agency and Clients
- Collaborate with peers and actively participate in team, Agency, Agency partner and Client meetings
- Lead the development, implementation and ongoing optimization of Channel strategies
- Ensure clear metrics are in place to measure and improve campaign effectiveness and team performance
- Own, develop and implement a Social Content Calendar while managing a team of execs and working closely with Content and Creative teams
- Plan, curate and create Content to sustain Channel growth and fan engagement
- Lead regular reporting on Channel performance to feed into broader Brand reporting
- Present Social Media strategies, insights and optimization plans to Clients
- Assumes responsibility for monthly Social reporting and listening analytics
- Responsible for the growth and development of the Content and Channel Management team
Skills
- Minimum 3 to 4 years of proven work experience as a Social Media Manager
- Hand-on experience in managing various social media platforms
- Analytical and multitasking skills
- Excellent writing skills
- Ability to deliver creative content (text, image and video)
- Knowledge of online marketing channels
- Excellent communication skills