Director of Digital Transformation

News Doral, FL Remote, United States


This position is at the forefront of change in a rapidly evolving digital news environment at the Miami Herald. As a leader in Miami’s digital transformation, this leader will focus on deepening connections with new and loyal readers and growing digital subscriptions through our content and content distribution. This leader will work in regular and close collaboration with teams across the newsroom. This leader must possess a basic desire to learn new skills. You’ll be thinking about engaging with the audience through digital channels and about how to present news and connect to the local audience in an ever-changing media landscape. You should enjoy trying new things and get excited by growth outcomes.


The position calls for someone who embraces new forms of journalism, understands the process by which we distribute our work on multiple platforms, promotes tight collaboration both within the newsroom and with McClatchy teams, demonstrates consistent sound news judgment and has a record of effective management and strong leadership.

This leader should have deep experience in transformative and creative journalism, a commitment to our core values and the capacity to inspire and prepare journalists for a rapidly evolving digital news environment.

This leader should be able to recognize opportunities as they emerge and quickly pursue means for enhancing our journalism with new technologies. The leader will maintain a close and effective relationship with the company’s Technology and Audience teams, advocating for the newsroom to experiment with tools or vendors aimed at the growth of our local news reach.

A key role for the leader is to train and educate the newsroom on how the media environment is evolving and how we as a newsroom need to promptly adapt. This individual oversees efforts to train staff in the techniques required to keep us at the forefront of change. The ideal candidate will be enthusiastic about exploring new types of storytelling.

The Miami Herald has made investments in AI, verticals, service journalism, the reimagination of print to support digital growth and needs a leader who can be relentless and aggressive about connecting with audiences and meeting readers where they are through our journalism. This leader should be nimble, comfortable with change and comfortable in the sandbox and willing to experiment and seize on opportunities that lead to quick turn, sustainable and repeatable results. This leader should motivate the newsroom and foster a spirit of innovation and experimentation in content creation and distribution. 

This leader should be excited about the future growth of the journalism industry and our role in it as a local news organization. Those interested in applying should provide a resumé and cover letter outlining how they are a good fit for this position and their vision for it as well as examples of completed work that aligns with this role.

Specific responsibilities:

  • Recruit and lead a small newsroom experimentation team of content strategists/content producers

  • Work closely with the Executive Editor on new audience initiatives

  • Work across the newsroom to share content strategies using new and archived content

  • Work closely with McClatchy’s Managing Editor for Editorial Experimentation

  • Take the lead on executing new company strategies for digital growth related to all products from new vertical spin ups to the website to the eEdition

  • Collaboration with the Herald’s Audience Growth Editor and team

  • Recognize audience growth trends and content strategies across other McClatchy newsrooms and other regional news organizations

  • Collaboration with McClatchy newsrooms on experimentation and innovation

  • Lead efforts by the Herald to develop and leverage external content partnerships that will result in local audience growth

  • Oversight of the newsroom’s Analytics Editor

  • Lead an internal team of newsroom leaders that develops newsroom training and development to help our journalists build a toolbox for reaching target audiences

  • Lead the Herald’s content sprints that align to digital subscriber conversion

  • Collaborate with the Editorial Board on audience growth opportunities 

  • Lead efforts around podcast and audio engagement opportunities 

  • Identify new content trends and storytelling formats that will work for the Herald audience

  • Work with newsroom on engaging audience and community through events that promote our journalism such as “Florida Priorities”


  • 5-8 plus years of news leadership experience that includes proven innovative content and audience growth strategies (A leader from non-traditional or emerging news platforms will be considered.)

  • Track record of journalism excellence that includes the ability to inspire and execute on unique projects

  • Self-motivated, results oriented individual with the ability to handle numerous projects concurrently

  • Excellent writing, analytical and organizational skills with a proven ability to set, prioritize and achieve ambitious goals

  • Excellent management and communications skills with the ability to build relationships, networks, and demonstrate leadership across all levels

  • Proven ability to start new teams and organize for success

  • Commitment to and passion for the mission of McClatchy and the Miami Herald

  • Committed to making the Miami Herald a leader in digital subscription growth

  • Experience in a range of platforms including social media, audio, etc.

  • Knowledge or direct experience in artificial intelligence or unique content strategies to build new audience

  • A command of audience analytics and experience with the tactics that drive results is critical


McClatchy is committed to providing equal employment opportunity (EEO) for all applicants and employees. McClatchy considers all candidates without regard to basis of race, color, religion, sex, national origin, age, marital status, sexual orientation, ancestry, medical condition, family care status, pregnancy or physical disability (except where physical fitness is a valid occupational qualification), or any other basis protected by state and federal laws.