Audience Growth Producer

News Doral, FL


The Miami Herald and el Nuevo Herald are looking for a creative, high-energy Spanish-speaking journalist to join our regional audience growth team. This journalist will work across the newsrooms in Florida. Members of the growth team are responsible for determining the best ways to promote our journalism and engage and interact with readers. Our goals are building long-term engagement and loyalty, while continuing to attract new audiences of readers.

Candidates must have strong writing, editing and visuals skills, and they must have experience handling Facebook, Twitter and Instagram. Experience using TikTok for a publisher is preferred but not required. The ideal candidate will understand the importance of writing good headlines and SEO, engaging with audiences, and contributing to newsletters and emails. The producer’s job is to maintain the flow of readers into our top funnel spot. He/she/they should be data focused, ensuring our content is useful, attractive, and finds the widest audience possible. 

The ideal candidate would have experience working in content management systems and social media, and be comfortable interacting with readers. A willingness to experiment with emerging platforms and techniques is a must. The candidate must be organized and able to multitask, as they may be working with multiple newsrooms daily. Keen news judgment, strong communication skills and the ability to collaborate with fellow employees – both local and remote – are also musts. The ability to write engaging headlines and a working knowledge of SEO are key skills.

This growth producer will be based in Miami. 

Key responsibilities:

--Manage newsroom social media accounts. Deep expertise in a specific platform (ie, Facebook, Instagram, Twitter, TikTok, YouTube etc.) is a plus, but you will work on all platforms.

--Manage home pages and optimize story pages.

--Monitor real-time analytics and convey strategic guidance to reporters and editors.

--Assist reporters and editors with story packaging and content promotion. This includes identifying target audiences, determining story format, improving and testing headlines, SEO and social media distribution.

--Produce customized newsletters and manage breaking news alerts.

--Assist reporters and editors in implementing new platforms and technologies.

  • Daily execute the region's breaking news strategy. 

  • Build and manage content-focused social media campaigns that elevate our journalism. The ideal candidate will write sharp, concise, clean social media copy while helping communities understand and engage with the local news that affects their daily lives . He/she/they should be prepared to coach newsrooms on best social media practices. 

  • Extend market’s reach to target audiences by building and maintaining relationships with third-party platforms, news aggregators, and syndication partners.

--Participate in additional projects and tasks as assigned by the regional growth editor, regional editor and/or local executive editor.  

Minimum requirements:

--Bachelor’s degree

--2-3 years of writing, editing, digital production, and/or social media experience

--Fluency in Spanish is required

--Ability to write engaging headlines

--Working knowledge of SEO and digital best practices

--Solid news judgment

--A demonstrated understanding of digital audiences

--Ability to collaborate with a remote team located throughout the region

--Experience running a branded social media account and/or campaign

  • Ability to use metrics to make real-time decisions and develop digital strategies 

  • A love for experimentation --those who fear doing, learning and re-doing should not apply. 

The Herald strives to attract applicants from a broad array of social, ethnic, and economic backgrounds into our newsroom, including African Americans, Hispanics, other people of color, women, LGBTQ people, and people with disabilities. We encourage members of underrepresented communities to apply.

We offer a competitive salary and benefits.


McClatchy is committed to providing equal employment opportunity (EEO) for all applicants and employees. McClatchy considers all candidates without regard to basis of race, color, religion, sex, national origin, age, marital status, sexual orientation, ancestry, medical condition, family care status, pregnancy or physical disability (except where physical fitness is a valid occupational qualification), or any other basis protected by state and federal laws.