Strategic Marketing Consultant

Advertising Sacramento, CA


Description

The Business Development Marketing Consultant plays an essential role in new business acquisition and account development. The Business Development Marketing Consultant’s (BDMC) primary focus is to solicit new customers in a devoted region. The BDMC must be articulate, polished, possess good judgment, have in-depth knowledge about the client’s business and show enthusiasm for the work. Attention to detail, ability to multi-task and accuracy are a must. Digital-specific experience and expertise required.

 ESSENTIAL FUNCTIONS:

New Business

  • Independent prospecting of opportunities that will drive new revenue streams and new customers.
  • Works proactively and efficiently through company Data and insight tools to perform the job most effectively, including utilization of CRM tool.
  • Understand client business and products.
  • Acts as key client advocate and liaison.
  • Interpret client needs to the group and manage execution of those needs. Works with client to define objectives and parameters of new digital projects. Sells need for a project to client when required.
  • Project management: ensures projects stay on strategic track and the client is informed as needed for status or issue resolution.
  • Keeps client informed of progress, and forwards any issues that must be solved by client. Must be able to maintain proactive and responsive client communications.
  • Monitor competitive activity and collect competitive samples.
  • Develop proactive business-building ideas for client.

 KNOWLEDGE/SKILLS/ABILITIES:

  • Able to identify and capture new business revenue.
  • Must be able to build upon tactical ideas and think strategically about a brand or business.
  • Understands each client and their unique business need to provide ROI-impactful solutions.
  • Has deep understanding of local markets) & competitive landscape.
  • Ability to manage time and tasks to meet deadlines
  • Strong public relations and customer service skills with attention to detail. 
  • Good organizational skills and the ability to prioritize work to meet deadlines. 
  • Intermediate to advanced proficiency with personal computers, the Internet, database applications, and the Microsoft Office suite of products.
  • Must be able to work independently and as a part of a team. 

QUALIFICATIONS:

  • Bachelor’s Degree preferred
  • 3-4 years of prior sales experience, preferably in a new business or an account acquisition centric role(s).
  • Able to work under conditions where aggressive deadline and sales performance pressures are essential. 
  • Valid driver’s license and required insurance.

BASE + Bonus/Commission + Full suite of benefits

McClatchy is an equal opportunity employer 

McClatchy is committed to providing equal employment opportunity (EEO) for all applicants and employees. McClatchy considers all candidates without regard to basis of race, color, religion, sex, national origin, age, marital status, sexual orientation, ancestry, medical condition, family care status, pregnancy or physical disability (except where physical fitness is a valid occupational qualification), or any other basis protected by state and federal laws.