Email Marketing Platform Expert - Remote
McClatchy is adding an Omnichannel Marketing Specialist to our Centralized Marketing Team. We are a team of people motivated by the purpose and vital role of strong, independent local journalism in the 30 communities McClatchy serves. CMT is a talented and thoughtful team that sits at the intersection of marketing, communications strategy and brand. We are dedicated to creating simple solutions for complex problems.
McClatchy is headquartered in Sacramento, CA. This position is fully remote full-time work from home.
This role will focus on the execution of strategy and operations of all consumer-facing outbound messaging. The ideal candidate will become an expert at our outbound systems for all marketing channels, navigating our automation tools and reporting on outbound analytics. The successful candidate believes in collecting and analyzing data to aid leadership in evidence-based decision-making. You will be responsible for analyzing our data flow, segmenting it, and determining the best methods of reporting data to maximize the effectiveness of our overall strategy. The key to this will be orchestrating end-to-end communication throughout our customer journey flow.
Become an expert in our ESP automation tools –Adobe Campaign Classic
Implement comprehensive marketing that delivers needed volume to support each market’s core print and digital products. Define business requirements for marketing automation campaigns
Build automated, multi-touch nurture programs for several audiences across the customer lifecycle
Collaborate with news and technology teams to define requirements for behavioral campaigns
Work with audience segmentation and review our communications calendar to ensure audiences are not messaged above the limits set by the Centralized Marketing Team
Maintain the performance and health of marketing channels with regard to audience segmentation, list hygiene, and deliverability
Day-to-day execution of McClatchy marketing campaigns, including; setting up email, social and print campaigns, coding emails, creating/segmenting lists, scheduling, setting up a/b tests, QA, and reporting
Monitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation (CAN/SPAM)
Work to design other ways to reach consumers outside of email including social media, on and off site messaging, etc.
Work with the acquisition, retention and engagement teams on their goals and consumer journey flows to achieve success across the department
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
Understanding of event-based data model and how it relates to marketing automation
Experience designing and implementing A/B and multivariate tests
Experience building, growing, and optimizing lifecycle emails in a fast-paced environment
Sufficient knowledge of HTML and CSS to be conversant with development teams.
Excellent project management skills along with excellent verbal, interpersonal, and written communication skills
Excellent team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc.
Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environment
Proficient with G-Suite. Tableau a plus
EDUCATION AND EXPERIENCE
BA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred
3-5 years in a similar CRM / marketing role, including experience with lifecycle email in a B2C company and/or training
Deep knowledge of major ESP platforms: Cheetah & Adobe Campaign (preferred), Oracle Responsys, Salesforce ExactTarget, etc.