Social Marketing Specialist

Marketing Irvine, California


Role Overview

The Social Marketing Specialist works within Mavenlink’s Marketing Communications team to help develop and implement social communications strategies for our company. The position will take ownership on several key initiatives, including social media strategy and campaign coordination, as well as collaborating with others in the marketing organization to help power our content marketing engine, build stronger relationships with influencers, buyers, and job candidates; ensure brand consistency, coordinate communications, and maintain the highest standards for our communications programs. By joining the marketing team in one of the fastest growing B2B SaaS organizations in the market, you will have the opportunity to learn new skills and grow your career.

Key Responsibilities

About You

  • You have the ability to collaborate with several team members at once, and you have no problem managing multiple initiatives simultaneously

  • You’re willing to share your ideas among management

  • You are results and deadline driven, proactive, and able to work autonomously

  • You thrive in a fast-paced environment, and like taking on new challenges every day 

  • You have a problem-solving attitude

  • You are able to relate to and work with a wide variety of stakeholders

Job Responsibilities
  • Plan and implement social media programs that drive continuous growth in engagement and increase brand awareness, prospect preference, generate leads, and sales

  • Build and foster communities targeting buyers, influencers, partners, employees, etc. 

  • Plan, capture, and promote customer and #mavenlife moments through social channels

  • Propose ways to leverage new and existing content across multi-channel programs that seamlessly integrate Mavenlink channels and audiences

  • Develop visual and content assets to assist the marketing team with the execution of marketing programs and campaigns

  • Monitor, measure, analyze, and report on social media content/sentiment and projects; make recommendations to optimize and improve performance.

  • Investigate emerging interactive and social media technologies and best practices and provide recommendations for potential projects/initiatives

  • Maintain marketing calendars, design schedules and tracking sheets for marketing projects

  • Work with outside vendors and designers

  • 1-3 years of experience in marketing 

  • Excellent written and verbal communication skills

  • Outstanding project management and organizational skills

  • Tremendous interest and passion for social media as a channel of communication and connection 

  • Strong knowledge of social media marketing practices 

  • High level of comfort and confidence in the use of social media  

  • Strong attention to detail and deadlines with experience managing projects from inception to completion

  • Skilled in the use of social sites and applications

  • Bachelor degree in Marketing, Communication, Journalism or related field