Program Manager, Partner Communications & Marketing Operations
Description
At Marvel Marketers, our goal is to make clients incredibly successful through Expert Services, Strategic Partnerships, and Training. We work with some of the largest and most sophisticated brands in the world, and we need the best and brightest to help make them successful.
We are looking for an experienced Program Manager, Partner Communications & Marketing Operations to join our team and support a global enterprise partner marketing organization.
This role will sit at the intersection of partner communications, marketing operations, program management, and partner experience. The ideal candidate is an organized, detail-oriented marketer who can manage multiple communication channels and programs, coordinate across cross-functional teams, and ensure partners and internal stakeholders have the information, training, and support they need.
This person should be equally comfortable managing a communications calendar, coordinating an email campaign, reviewing social content, building a training plan, managing stakeholder requests, and helping improve the processes behind a large-scale partner marketing program.
Responsibilities
Partner Communications & Content Program Management
Manage the end-to-end execution of recurring partner communications, including:
Monthly global and regional partner newsletters
Persona-specific newsletters for sales, technical, and other partner audiences
Ad hoc and one-time communications to partner contact databases
Manage communications calendars, timelines, stakeholder reviews, approvals, and deployment.
Coordinate content development with internal subject matter experts, creative teams, copywriters, and other stakeholders.
Draft, edit, proofread, and QA communications to ensure clarity, accuracy, consistency, and alignment with brand standards.
Manage audience segmentation and distribution requirements for partner communications.
Support the development of go-to-market materials, presentations, training assets, partner communications, and other marketing collateral.
Ensure all communications and deliverables meet company brand guidelines and quality standards.
Social Media Support
Coordinate regular content for partner-facing social channels, primarily LinkedIn and other relevant social platforms.
Draft, review, test, and coordinate approval of social content.
Maintain social publishing calendars and ensure content is delivered on schedule.
Partner with stakeholders to identify opportunities to improve engagement and optimize content performance.
Support reporting and recommendations based on social engagement and campaign performance.
Email Marketing & Campaign Operations
Set up, QA, proof, and coordinate deployment of email campaigns ranging from simple communications to more advanced campaigns.
Support audience definition, segmentation, content development, testing, approvals, and campaign deployment.
Troubleshoot campaign issues and coordinate with marketing technology or operations teams as needed.
Perform light HTML/CSS editing when necessary.
Experience with Marketo or similar marketing automation platforms is a plus.
Partner Incentive Communications & Experience
Own program management and communications supporting partner marketing funds and incentive programs.
Coordinate communications related to program launches, application cycles, program changes, deadlines, approvals, payments, and other partner milestones.
Translate complex program information into clear, actionable communications for partners and internal teams.
Serve as a key point of contact for day-to-day communications and operational requests.
Manage cross-functional relationships with internal stakeholders, systems teams, operations teams, agencies, and other partners.
Help identify communication or experience gaps and coordinate solutions across teams.
Partner Support & Enablement
Develop and execute training and enablement plans for internal teams and external partners.
Coordinate speakers, content, materials, scheduling, and logistics for program training.
Create and maintain presentations, reference materials, FAQs, knowledge-base content, and other enablement assets.
Serve as a partner marketing incentive support resource for partner questions, requests, and tickets.
Manage escalations and drive issues toward timely resolution.
Identify recurring partner questions or challenges and work with cross-functional teams to develop scalable solutions.
Train and enable additional support teams as new programs launch or existing programs change.
Process & Operations Management
Support the design, documentation, and optimization of partner program processes, including:
Application cycles
Approval workflows
Program update processes
Payout and incentive workflows
Escalation paths
Stakeholder handoffs
Track SLAs, dependencies, deliverables, and handoffs across cross-functional teams.
Identify operational gaps, recommend improvements, and help implement scalable solutions.
Support the development and maintenance of partner-support knowledge bases and process documentation.
Assist with configuration and ongoing maintenance of incentive or partner program tools and administrative portals.
Partner with systems and incentive operations teams to troubleshoot issues and resolve operational gaps.
Qualifications
Must Haves
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
4+ years of marketing program management, project management, communications, or marketing operations experience.
Demonstrated experience managing multiple projects, deadlines, stakeholders, and deliverables simultaneously.
Strong written communication, copywriting, editing, and proofreading skills.
Experience managing email marketing campaigns, newsletters, or other recurring communications programs.
Experience coordinating marketing content through review, approval, QA, and deployment.
Strong attention to detail and ability to maintain quality across high-volume communications and operational programs.
Experience working cross-functionally with marketing, operations, creative, technical, and business stakeholders.
Strong client-facing and stakeholder-management skills, ideally within a large enterprise environment.
Ability to take complex information and turn it into clear, actionable communications.
Comfortable operating in environments where programs, processes, and priorities continue to evolve.
Preferred Qualifications
Experience supporting partner, channel, ecosystem, or B2B marketing programs.
Experience with partner incentives, marketing development funds, co-marketing, or similar partner programs.
Experience with Marketo or another marketing automation platform.
Basic knowledge of HTML/CSS for email troubleshooting or editing.
Experience with social content development and publishing, particularly LinkedIn.
Experience creating training materials, presentations, FAQs, process documentation, and knowledge-base content.
Experience working within complex global or enterprise organizations.
Familiarity with marketing operations, CRM, ticketing, or partner-management platforms.
Who Thrives With Us
People who want to learn and are self-motivated in learning from their projects.
People who enjoy working on really hard problems.
People who are comfortable having too much to do rather than too little.
People who like creating something from nothing. We are growing quickly, and there is still a lot to build.
People who know how to build and maintain strong relationships with coworkers, clients, and partners.
People who enjoy making other people successful and understand that their success matters just as much as their own.
People who can bring structure to ambiguity and keep complicated programs moving.
People who are comfortable asking questions, identifying gaps, and finding solutions.
People who leave their ego at home and genuinely enjoy working with other brilliant people.
About Marvel Marketers
Marvel Marketers is a Marketing Automation, Digital Marketing, Experience Management, and ABM consultancy. Our clients are sophisticated, so we hire exceptional people who can keep up, think strategically, and add value across the entire digital marketing maturity curve.
We also partner strategically with our clients to provide specialized marketing talent and custom digital marketing roles supporting all areas of their marketing strategy.
As we continue to grow and expand our service offerings, we are always looking for the best and brightest to join our team. If you have applied for a previous role, apply again! Our needs continuously change and evolve.
Marvel Marketers is an Equal Opportunity Employer.