Sales Enablement Program Manager - Field Marketing
Description
*Must be able to work EST Hours
Role Overview
We are seeking a strategic and operationally minded Program Manager to lead and scale our Event Activation Program. As the Execution Concierge for North America Sales and Go-to-Market teams, you will serve as the project manager and steward of the Enterprise IRL Events Toolkit, enabling teams to independently execute high-quality regional in-person events.
Your mission is to equip Sales with the necessary marketing resources, pre-approved field plays, logistical support, and project management tools that drive customer engagement and measurable ROI.
Key Responsibilities
1. Sales Enablement & Toolkit Management
Own and evolve the event activation program, ensuring it remains the single source of truth for Sales teams planning regional events. Resources include, but are not limited to:
- Project management templates
- Calendar and email copy
- Marketing collateral (one-pagers, presentation decks, discussion guides)
- Roster of technical subject matter experts
- Landing page or event website templates
- Venue sourcing and booking guidance
Maintain and update curated playbooks for small- and medium-scale events such as:
- Regional dinners
- Executive roundtables
- Corporate-hosted events
- Third-party conferences
- Custom field engagements
Ensure all approved marketing assets are current, compliant, and easily customizable for rep-led sessions, including solution-specific pitch decks.
Maintain an up-to-date roster of technical experts and cross-functional stakeholders to support speaker requests.
Act as the primary point of contact for Sales teams using the Event Toolkit and field inquiries regarding planning and execution.
2. Event Logistics & Resource Coordination
Serve as the primary operational partner for Sales, guiding them through end-to-end marketing and logistical tasks using the activation program's framework.
- Oversee the self-service swag portal, ensuring compliance with corporate gift and promotional policies and monitoring inventory
- Support hardware/device selection and sourcing to ensure demo equipment is secured at least three weeks prior to event dates
- Manage return shipping and tracking of high-value demo equipment and booth kits to ensure assets are refurbished and redeployed efficiently
- Support demo request workflows, confirming accurate messaging and product demonstrations at least two weeks prior to event dates
- Facilitate brand transitions, ensuring teams use approved interim materials during brand updates
3. Planning & Process Oversight
Guide Sales through required approval workflows, including review of master event trackers and manager approvals prior to event launch.
Partner with cross-functional teams to support:
- Customer entertainment approvals
- Complex hardware loan requests
- High-touch hospitality needs
Host recurring office hours and training sessions to increase program adoption and ensure Sales proficiency in using the toolkit.
Establish a structured feedback loop with Field Marketing to identify gaps and continuously refine event playbooks based on performance insights.
4. Measurement, ROI & Lead Management
Own the post-event lead management process, ensuring all leads are:
- Collected
- Cleaned
- Submitted for CRM upload
Monitor Marketing Qualified Lead (MQL) flow and ensure adherence to defined Sales follow-up SLAs.
Track and report on event performance metrics, including contribution to pipeline and overall program impact.
Required Qualifications
Experience:
3–5 years in Marketing Project Management, Field Marketing, or Event Operations.
3–5 years in Marketing Project Management, Field Marketing, or Event Operations.
Systems Proficiency:
Experience with CRM systems (e.g., Salesforce or similar), hardware procurement workflows, and internal registration platforms.
Experience with CRM systems (e.g., Salesforce or similar), hardware procurement workflows, and internal registration platforms.
Operational Excellence:
Ability to manage high volumes of concurrent small-scale events while maintaining brand consistency and process discipline.
Ability to manage high volumes of concurrent small-scale events while maintaining brand consistency and process discipline.
Communication:
Strong interpersonal skills with experience supporting Sales and cross-functional stakeholders.
Strong interpersonal skills with experience supporting Sales and cross-functional stakeholders.
Budget Management:
Experience helping teams manage localized operational budgets for regional events.
Experience helping teams manage localized operational budgets for regional events.
Who thrives with us:
- People who want to learn, but are self-motivated to learn from their projects
- People who enjoy the really hard problems
- People who enjoy having too much vs. too little to do
- People who like creating from nothing (We still need a lot built to support our growth)
- People who understand how to build and maintain relationships with their coworkers and their clients
- People who like making others successful and understand the value of that as much as making themselves successful
- People who leave their egos at home and really enjoy working with other brilliant people
About Marvel Marketers
Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management, and ABM Consultancy. Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy.
As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again! Our needs continuously change and evolve.