Marketing Executive
Description
Position: Marketing Executive
Location: Cayman Islands
About Us
The Maples Group is a global leader in financial services, trusted by many of the world’s largest hedge fund managers, private equity firms, and international corporations. Our side-by-side financial and legal teams consistently deliver award-winning services to a global client base, offering unrivalled learning and career opportunities to our 2,500 colleagues worldwide.
What is it like to work here?
We are driven to excel, and collaboration is key to our continued success. We can go further for our clients because we go further for each other too. Our inclusive culture creates an environment where people can be themselves at work while doing their best work. No matter where you work in the Maples Group, you will be part of a global team.
The Opportunity
We are looking for an accomplished Marketing Executive to join our Global Marketing Communications team as part of our financial services business in Grand Cayman.
The Cayman Islands is home to our global headquarters and where the Maples Group first established operations in the 1960s. Since then we have grown to become one of the largest employers in Cayman, where colleagues from all over the world collaborate to deliver best-in-class solutions to clients worldwide.
Reporting to the Marketing Manager, the Marketing Executive supports the global Marketing Communications team, contributing to marketing activities, campaigns, content and operational processes. Its tactical responsibilities feed one larger objective: deliver forward-thinking marketing solutions that raise the Maples Group's profile as a premier financial services provider and employer of choice.
Your primary responsibilities include:
- work closely with senior management teams and key stakeholders across our global offices to identify marketing opportunities, recommend appropriate marketing channels and budget spend, promote internal awareness and cross-selling initiatives, and ensure consistency and coordination across all marketing efforts;
- develop and execute digital marketing campaigns to support brand awareness and promote thought leadership content, and assist with tracking and reporting on campaign performance;
- support the development of engaging content for websites, print and digital ads, client communications, brochures, newsletters, pitch proposals, presentations, etc.;
- support the promotion of brand awareness and thought leadership content for distribution across multimedia platforms including print, digital, video and social media;
- prepare creative briefs and work with the Digital and Creative Services team to deliver a range of creative design and digital content requests;
- work with the Business Development and Client Relationship Management teams in the Americas and Caribbean offices to coordinate and support branding needs for client events and conferences, including ordering promotional items, circulating client communications and invitations, supplying appropriate branding materials, and providing on-the-ground support as required;
- support the execution of human resources (HR) and talent acquisition (TA) strategies to enhance employee engagement and retention and improve employer branding and recruitment marketing;
- provide branding and communications support for HR events and programmes, and run digital recruitment marketing campaigns across job search platforms and social media;
- follow and promote best practice protocols, ensuring marketing materials and communications are on brand and are developed and distributed in line with approved processes;
- liaise with the Marketing, HR and TA teams in the other offices to ensure consistency and coordination of all marketing communications efforts;
- assist with global promotion and merchandising initiatives;
- support collateral audits and updates;
- provide administrative and operational support across marketing activities, including assisting with invoice processing for vendors, managing the team inbox, coordinating photography and asset development, maintaining website biographies; and
- carry out any other duties which may from time to time be required.
What You Bring
In addition to a commitment to delivering superior candidate and stakeholder experiences:
- a Bachelor's degree in Marketing or Communications;
- a minimum of 4 years' experience in a professional services marketing role within the financial services industry;
- experience working with social media networks and reporting dashboards, Google Ads, website CMS and analytics platforms, CRM and email marketing software products, and other marketing automation systems;
- knowledge of global recruitment marketing across digital channels, particularly LinkedIn Life, with experience supporting candidate engagement strategies and employer branding campaigns;
- proficiency in Microsoft applications, including Word, Excel and PowerPoint;
- excellent copywriting, editing, and oral and written communication skills, and the ability to work with all levels of senior management and staff;
- ability to use initiative, be self-motivated and work independently to complete high volumes of work under tight deadlines; and
- strong organisational skills, attention to detail and efficiency with the ability to multi-task and prioritise workload.
Benefits & Rewards
The most enduring professional relationships are reciprocal relationships. The Maples Group prioritises employee health and wellbeing. Depending on your location, we offer a range of benefits, including:
- Comprehensive health coverage (medical, dental and optical)
- Competitive vacation packages
- Educational assistance and professional development programmes
- Savings or pension plan
- Life insurance
- Travel insurance
- Global mental wellness programme
- Sports clubs and social events
You can learn more about the Maples Group on our corporate website. Experience our culture and our people on our Careers Page or on LinkedIn.
Disclaimer: All personal information collected during the application process will be used for recruitment-related purposes only. Please refer to our Job Applicant Privacy Notice at maples.com/privacy for details on how we handle personal information relating to job applicants.
“Please note that it is the Maples Group standard policy to undertake various background screening checks on all applicants to whom a conditional job offer is made. Except for roles based in the Republic of Ireland, the background checks will include criminal records checks when a conditional job offer is made. If you have a criminal record, it does not mean that your job offer will be automatically withdrawn. The Maples Group will make all job offer decisions on a case-by-case basis and will take a number of factors into account, such as the role that you are applying for and the nature and circumstances of the past offence. You will have the opportunity to discuss the matter with us before a decision is made. Further details will be provided at the time any conditional job offer is made.”