Description

The Maples Group is a standard bearer in financial and legal services, trusted by many of the world’s largest hedge fund managers, private equity firms and international corporations.

Our distinction flows from our carefully curated team: 2,500+ professionals characterised by tenacity, ethics and exacting excellence. Operating in key financial centres across the Americas, Asia, Europe and the Middle East, our international presence offers a unique springboard for career development and cross-cultural immersion. Our side-by-side financial and legal services are similarly ripe for interdisciplinary learning and growth. 

The Maples Group looks to add a Cayman Islands based Regional Head of Marketing (Cayman & BVI) to our team and invites eager and qualified candidates to apply. We are committed to diversity, inclusion and equality of opportunity as we attract, retain and develop world-class talent. 

 Who We Seek

Our merit-based culture suits professionals in pursuit of boundless careers and lives. Beyond their acumen, team members are collaborative and conscientious, bringing a healthy sense of drive and purpose to each interaction and to all aspects of their work. 

 About the Role

Reporting to the Director of Marketing, the Regional Head of Marketing (Cayman & BVI) is responsible for leading and developing the marketing strategy for the Maples Group's Cayman Islands and BVI law firm offices. Its tactical responsibilities feed one larger objective: to promote and position the Maples Group as the pre-eminent law firm in their key markets. The Regional Head of Marketing will work with senior leadership within practice groups and offices to develop strategy, and then lead a team that converts it to a continuous programme of aligned and innovative marketing activity.

Primary responsibilities of the role include:

• Develop and oversee a high performing regional marketing team that proactively delivers initiatives and activities aligned to our strategic priorities
• Work with key stakeholders to develop marketing strategies that work in tandem with our business development activities to support our business objectives
• Ensure the use of effective channels of communication for our external and internal communications and other profile-raising activities
• Ensure we maximise our Group approach in our go-to-market initiatives
• Champion the collaboration of our marketing specialists regionally and globally, offering technical guidance and support
• Maximise the use of data generated from the marketing campaigns and feed it into the wider BD&M planning process
• Work with our in-house Digital & Creative Services team to ensure our content is engaging and impactful
• Work closely with peers in Europe and Asia to ensure appropriate consistency, best practice, and continuous development in our marketing activities
• Oversee the regional events team to ensure our events are not only "best-in-class" but also in support of our strategic objectives
• Monitor market trends and competitor activity to ensure our approach is tailored and relevant, while remaining differentiated from competitors
• Champion and promote the importance of marketing across our offices in the region, coaching and guiding individual partners where needed
• Be recognised as a leader in the discipline across the firm and within the wider M&C and MFS Business Development & Marketing teams
• Oversight of regional marketing budgets
• Work directly with senior leadership on sensitive PR and other communication topics
• Identify and deliver opportunities to develop our brand equity in our key markets
• Ensure our corporate associations and sponsorships strategy is focused to our wider goals, and that we maximise such opportunities

EXPERIENCE

What You Bring

In addition to indisputably high ethical standards and autonomy, the ideal candidate possesses the following: 

• A professional qualification in a Business or Marketing related field is preferred
• Minimum 12 years of professional experience (preferably in professional, B2B or financial services) across all aspects of marketing
• Credibility and ability to influence across all levels of the organisation, especially senior leadership
• Prior experience in developing and successfully implementing Marketing strategies with a track record for success within high performance cultures
• Strong interpersonal and communication skills and an ability to develop and sustain professional relationships across disciplines and jurisdictions
• A broad range of highly developed management skills including a demonstrable ability to lead, motivate and develop individuals and groups of employees
• Highly developed interpersonal skills to effectively manage stakeholders at all levels and deal with sensitive and strategically significant decisions
• Ability to provide both strategic and operational support when needed
• High level of attention to detail and the ability to handle a consistent and varied workload is essential
• Highly developed interpersonal skills to effectively manage stakeholders at all levels and deal with sensitive and strategically significant decisions
• Ability to apply logic and creativity to problem solving, ideally from experience gained in a professional services environment
• Strong relationship skills and the capability to understand and quickly respond to the needs of senior stakeholders
• Strong teamwork skills to work alongside and build relationships with the Marketing Team both locally and globally
• Excellent verbal and written communication skills and presentation skills
• Demonstrable project management experience, including working within time/budget constraints and deadlines
• Track record in dealing with sensitive and confidential matters

 BENEFITS & REWARDS

The most enduring professional relationships are reciprocal relationships. The Maples Group prioritises employee health and wellbeing. Depending on your location, we offer a range of benefits, including: 

• Comprehensive health coverage (medical, dental and optical)
• Competitive vacation packages
• Educational assistance and professional development programmes
• Savings or pension plan
• Life insurance
• Travel insurance
• Global mental wellness programme
• Sports clubs and social events

 ABOUT MAPLES GROUP

Over five decades, the Maples Group has grown from modest beginnings into one of the world's preeminent professional services firms, offering specialised fiduciary, fund administration, regulatory and compliance, entity formation and management and legal services on the laws of the British Virgin Islands, the Cayman Islands, Ireland, Jersey and Luxembourg.

You can learn more about the Maples Group on our corporate website. Experience our culture and our people on our Careers Page or on LinkedIn.

Maples’ standard policy to undertake various background screening checks, including criminal records checks, on all applicants to whom a conditional job offer is made. Maples will only ask applicants to disclose a past criminal conviction when a conditional job offer is made. If you have a criminal record it does not mean that your job offer will be automatically withdrawn. Maples will make all job offer decisions on a case by case basis and will take a number of factors into account, such as the role that you are applying for and the nature and circumstances of the past offence. You will have the opportunity to discuss the matter with Maples before a decision is made. 

Disclaimer: All personal information collected during the application process will be used for recruitment-related purposes only. Please refer to our Job Applicant Privacy Notice at maples.com/privacy for details on how we handle personal information relating to job applicants.