Marketing and Outreach Manager

Support Positions Richmond, California



Job Description

Title: Outreach and Marketing Manager

Division: Central Office

Location: Richmond, CA

Reports To: Chief Operating Officer

Status:Full-time, Exempt (Year-Round)


Position Summary

The Outreach and Marketing Manager works with the COO and other stakeholders to create, develop and coordinate comprehensive marketing plans and outreach initiatives, which include written, visual, and electronic communications (including social media). The Outreach and Marketing Manager consults with the Director of School Operations, school leaders, COO, CEO, and key stakeholders to develop strong outreach and marketing strategies that effectively deliver the desired message, policy interpretation, and problem resolution for prospective, newly-admitted and current families.

This position will execute a diverse variety of communications, marketing, outreach and administrative tasks for the purpose of recruiting students and families for the lottery processes at Making Waves Academy (MWA). This position also supports the school with developing, implementing, and managing systems for communicating information to current families to increase access to critical information both from an operational and programmatic perspective. 

Primary Responsibilities:



        Provides management and support to communications processes, which includes maintaining the annual communications content calendar (for all communications) and task queue.

        Manages production of high-quality products that effectively deliver the desired message within budget and time constraints.

        Identifies specific marketing and program outreach needs and develops the content and process for organizational improvements.



        Manages and curates MWA’s family communication software and school calendar.

        Curates engaging content for the organization’s social media platforms (which could include: Twitter, Facebook, Instagram, and LinkedIn) that aligns with school policy and honors community standards.

        Supports the school with communicating and volunteer opportunities to increase parent engagement.





        Manages and executes an overall enrollment recruitment strategy in order to meet enrollment goals for MWA; under the supervision of Chief Operating Officer, recommends and executes marketing strategies to meet target goals of student enrollment that is representative of the surrounding areas of the school, increases representation of several chronically underserved populations and to generally reach diverse, intellectually curious students.

        Creates and implements an outreach plan targeting prospective and newly-admitted families to keep them engaged, excited, and informed about the school.

        Works with executive leaders, school leaders, faculty, and staff to promote school-based open houses, enrollment information meetings, and other school-based recruitment events.

        Tracks, analyzes, and communicates all data regarding student recruitment data against benchmarks, timelines, and goals.


Additional Responsibilities and Expectations


Mission Alignment

       Demonstrates knowledge of, and support, Making Waves Academy’s mission, core values, standards, competencies, and code of conduct outlined in the Employee Handbook.

       Participates in the school community – attending school competitions, performances, assemblies, and extracurricular activities.



        Performs additional duties as assigned by the Managing Director of Community Engagement & Growth or designee.

        Collaborates and seeks out support from of the Director of School Operations, as needed.


Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, photocopiers and smartphones.


Physical Demands

While performing the duties of this job, the employee may be required to lift files, open filing cabinets and bend or stand on a stool as necessary, and sit for long periods of time.



Frequent travel will be required for MWA related events, community events (for recruiting purposes), campus visits, conferences, and other MWA related opportunities.





        Experience with recruitment-related work within a school or similar field, community organizing, and community outreach experience preferred.

        Knowledge of a variety of marketing and outreach techniques including: strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. Experience working with students and families from historically underserved communities.

        Experience managing social media platforms on behalf of an organization (not personal accounts).



        Knowledge and skills to advise and consult with management to ensure delivery of the desired message to target and/or broad general audiences.

        Strong written, verbal, interpersonal communications, active listening and political acumen skills.

        Knowledge of campus protocols and channels for communication internally and externally.

        Ability to organize and manage projects.

        Proven relationship building skills with exceptional ability to collaborate within and across teams

        Professional orientation – appearance, communication, organization, and attitude.

        Demonstrated knowledge and support of MWA’s mission, core values, standards, and competencies.

        Ability to be an active participant in the school community, i.e., attending school activities.



        Bachelor’s Degree required, preferably in a relative field of work



        Spanish language proficiency is strongly desired


Equal Employment Opportunity Is Our Policy

The School is an equal opportunity employer. It is the policy of the School to afford equal employment and advancement opportunities to all qualified individuals without regard to their perceived or identified: race (including traits historically associated with race, such as hair texture and hairstyle, including but not limited to braids, locks, and twists); color; gender, (including gender identity, gender expression, and transgender identity, whether or not the employee is transitioning or has transitioned); sex (including pregnancy, childbirth, breastfeeding, and medical conditions related to such); religious creed (including religious dress and grooming practices); marital/registered domestic partner status; age (forty (40) and over); national origin or ancestry (including native language spoken and possession of a driver’s license issued to persons unable to prove their presence in the U.S. is authorized by federal law); physical or mental disability (including HIV and AIDS); medical condition (including cancer and genetic characteristics); taking of a leave of absence pursuant to the Family Medical Leave Act (“FMLA”), Pregnancy Disability Leave (“PDL”) law, Americans with Disabilities Act (“ADA”), California Family Rights Act (“CFRA”), the Fair Employment and Housing Act (“FEHA”), or laws related to domestic violence, sexual assault, and stalking laws; genetic information; sexual orientation; military and veteran status; or any other consideration made unlawful by federal, state, or local laws.

This policy extends to all job applicants and employees and to all aspects of the employment relationship, including the hiring of new employees and the training, transfer, promotion, discipline, termination, compensation and benefits of existing employees. For a full copy of our non-discrimination policy, visit: