Digital Marketing Manager

Marketing Lisbon, Portugal


Description

Position at Maclaren

Careers @ MACLAREN

Founded 70 years ago as a British aviation company, Maclaren has been the leading parenting brand for 50 years and is the creator of the world’s first umbrella-fold baby buggy.   At Maclaren we are more than just pioneers in the parenting industry.

 

From the moment that you join our team we aspire to make your employment experience a rewarding and engaging one. We are committed to providing our people with development and growth opportunities. We maintain an environment of radical openness, which fosters independent thinking and innovation. We’re looking for individuals who have the confidence to learn on the job and develop new ideas. Our people take pride in their work with a “can do” culture. They have passion, enthusiasm, energy, positive attitude and spirit.

 

What excites you?  We want to hear.  If you are energetic, hardworking and thrive in a collaborative and fast paced environment and are keen to grow professionally and personally, reach out to us by applying.

 

JOB DESCRIPTION

POSITION

Digital Marketing Manager

DEPARTMENT

Marketing

REPORTS TO

CEO

LOCATION

Lisbon

FULL/PART TIME

Full Time

THE ROLE

  • This is a highly digital role.  All account management, process and reporting must be operated through deployment of systems and digital platforms.  Candidates must demonstrate technological acumen and an ability to quickly acclimate to new digital platforms.
  • The Digital Marketing Manager is responsible for digital and brand marketing including Strategy, Content, Online Stores and Marketplaces, Social Media, SEO, SEM, Performance Marketing, CRM and Analytics.
  • The role defines, manages and maintains the brand’s online presence, Image and engagement.
  • You will be the critical link between Creative, Data Science and Commerce.

RESPONSIBILITIES

  • Strategy
  • Content creation and Optimization, Storytelling and Editorial, Copy Writing and Online Communication.
  • Digital Commerce includes Maclaren Online Stores, Marketplaces, Social Commerce, Mobile and Retail Partner online stores.
  • Social Media, Influencer Outreach and PR.
  • Brand Events, Campaigns, Partnerships and PR Kits.
  • SEO, SEM, Performance Marketing, CRM and E-mail Marketing.
  • Creative and Content Calendar.
  • Analytics and Actionable recommendations.
  • Team Management.

THE PERSON

Enthusiastic :: Energetic :: Organised :: “Can Do” Culture :: Positive Attitude

  • Outstanding Communication Skills
  • Languages: English language proficiency required. Additional languages preferred. All CV’s to be submitted in English.

TRAVEL

Occasional.