ILMxLAB Publicity Manager

PR / Marketing San Francisco, CA Los Angeles, CA


Position at ILMxLAB

This position has the flexibility to be in Los Angeles or San Francisco.

Position Summary

From a galaxy far, far away to other globally-beloved universes, ILMxLAB’s body of work spans multiple award-winning experiences in virtual reality, mixed reality, and more.

The Publicity Manager will be an integral part of the core team at Lucasfilm’s immersive entertainment studio. Your role will report to the Senior Manager, Marketing + Publicity and drive all publicity efforts across a curated collection of immersive entertainment experiences at an award-winning studio.

We are looking for a publicist who reflects the innovative spirit, collaborative mindset and passion for great storytelling that defines ILMxLAB.

What you'll do

  • Identify and conduct proactive press pitches and outreach, cultivating strategic and diverse relationships with key journalists and outlets.
  • Collaborate closely with the Marketing/PR team for cross-functional efforts, supporting creation of project campaigns by providing input and finding publicity opportunities.
  • Coordinate with Lucasfilm, ILM, and Disney PR teams for required approvals.
  • Run all briefing efforts for spokespeople for interviews, media days, and more.
  • Manage media days and other press efforts end to end for both project campaigns and studio needs, including staffing interviews, pushing releases, and pulling breaks.
  • Partner with internal production/development teams to ensure campaign messaging and PR contributions stay on track with the project creative and schedule.
  • Support panel organization for spokespeople: crafting messaging outlines, researching and vetting moderators, coaching panelists, and managing the day of needs.
  • Liaise with external talent for campaign opportunities with tact and professionalism.
  • Contribute to thought leadership strategy, from recommendation to execution.
  • Manage owned channel editorial opportunities within Lucasfilm and Disney, like, This Week In Star Wars, and more.
  • Draft press releases, boilerplates, and other press materials; manage press lists.
  • Write original, interesting articles for blog.
  • Own internal comms for ILMxLAB, drafting company-wide emails from executives and studio-centric messaging as appropriate throughout the year.
  • Identify awards opportunities and manage entire submissions processes, including crafting case studies and materials.
  • Support all presentations and talks for studio talent, working through deck approvals, rehearsals, and other prep to ensure success.
  • Offer analysis on all press efforts for studio leadership and campaign coverage.

What we're looking for

  • 4 - 6+ years entertainment-focused experience, with proven success creating and managing publicity campaigns, is mandatory. Major IP experience is a plus. 
  • Must be able to handle sensitive information and VIPs with discretion and tact.
  • A collaborative, can-do spirit is key, with the intent of finding solutions rather than dwelling too long on problems.
  • Ability to cultivate strong relationships with journalists to build long lasting opportunities is a must have.
  • Familiarity or experience with immersive platforms and technology (VR, MR/AR, LBE, etc.) very desirable.
  • Attention to detail plus a creative, strategic and responsible nature desirable.
  • Exemplary presentation, written and verbal communication skills a must.
  • Proven success with tracking a high volume of competing and shifting priorities, sometimes on a daily basis.
  • Proficiency with G Suite, Keynote, and other common software is required.

This position is with Lucasfilm Entertainment Company Ltd. LLC, which is part of a business segment we call Industrial Light & Magic. Lucasfilm Entertainment Company Ltd. LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.