Global Alliance Marketing Manager

Design and Marketing Newark, California


Position at Logitech

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate and Challenge. Decide and Do. These are the behaviors you’ll need for success at Logitech.

Work has changed. We are in a time of reimagining the workplace for 3 billion digital workers and 1 billion knowledge workers, making it more connected for everyone.  At Logitech, our goal is to democratize video meetings. We support a lasting shift to working from anywhere by helping people across organizations connect face-to-face, wherever they are - without compromising on the quality, productivity or the creativity that comes from collaboration.

We are the #1 market leader in video conferencing and the fastest-growing business in Logitech, including our most recent net sales quarterly growth of nearly 200% year over year.  Our team operates at the sweet spot of startup agility and enterprise stability in bringing amazing products to market. If you want to join a rocket ship of a business and help make flexible work possible for everyone -while reducing our carbon footprint -  #teamlogi is the place for you.  


As an Alliance Marketing Manager, you will be working with display & PC OEM partners as well as new partners that have been onboarded into our Logitech Collaboration Program.  You’ll own the partner marketing strategy with Logitech’s key technology partners while building long-term relationships.  While you will report into the marketing organization, you will be a key member of the Go-To-Market & Alliance team, and you’ll work with regional sales and marketing, corporate marketing, communications and product development, to drive our partner marketing strategy from beginning to end. By engaging with our technology partners to develop, execute and measure programs that drive impactful results, you’ll be the face of the global alliance marketing team.  You’ll also leverage in-house content/design teams and agencies to deliver on your marketing strategies and programs.

This position requires a diverse skill set, including building and managing partner marketing relationships; creating strategies and marketing programs; managing marketing budgets; ensuring programs are measured through key performance indicators, align with business goals & objectives; and utilizing business acumen to properly balance time, budget and resource commitments.

Your day-to-day: 

  • Own and develop marketing strategies with display partners such as Samsung & LG, PC OEM partners such as Dell, HP, Lenovo and other key technology partners to drive sales pipeline, build brand awareness, and continuously optimize developing market opportunities.

  • Execute marketing initiatives including joint messaging, content mapping and creation, demand generation, promotions, web presence, paid media, social activations, industry events, and more.

  • Collaborate with regional marketers to align key partners into field marketing campaigns, key vertical markets and drive awareness across sales, product, field, and product marketing.

  • Produce joint partner content such as case study videos, webinars, road show presentations, web content, and more.

  • Represent the partner perspective within Logitech as a partner advocate and trusted advisor both internally and externally.

  • Act as the brand ambassador for the partner and maintain a keen eye on creative to ensure brand consistency and compliance for both Logitech & the partner.  

  • Regularly meet with key partners to assess program success and leverage developing market opportunities.

  • Develop training plans for internal sales and external partner teams to share the joint messaging and solutions.

We’d love to hear from you if you have: 

  • A self-starter mentality with experience in a fast-paced, high growth software and/or hardware company and an understanding of how to plan and execute joint go-to-market initiatives.  

  • A bachelor's degree or equivalent practical experience.

  • Five to eight years of B2B partner marketing, field marketing and/or multi-channel experience.

  • Experience planning and executing multiple, complex marketing programs, including global and regional campaigns.

  • An ability to craft an informed point of view (POV), and possesses an open mind to hear the inputs and opinions of others.

  • An understanding of how to connect business goals and brand objectives to KPIs.

  • Experience translating campaign results into actionable insights and future optimizations across creative, planning and partner campaigns.

  • Project management experience driving a cross-functional team.

  • Proven ability to develop relationships across multiple areas of a partner organization.

  • Experience working with and selling through resellers and online partners.

  • Excellent presentation and facilitation skills; adept at leading executive, regional and internal meetings. 

  • Working knowledge and/or openness to learn and understand how martech tools such as Marketo, Salesforce, AI technology and other new sources/tools are used to track MQLs, SQLs and campaigns and set key performance indicators (KPIs).

  • Willingness to conduct internal and external meetings using video conferencing.

Employment Type

  • Full-time

Job Functions

  • Marketing

 Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way. 

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application  process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.