Marketing Manager Consumer Electronics

Design and Marketing Ireland, Cork


Description

Position at Logitech

Join us to take Logitech’s consumer engagement to a new level.

Lead Global Consumer Engagement Initiatives for one of Logitech’s most strategic businesses, the MX Mouse Group. Create deeper connections and long-term relationships with our "advanced user" consumer communities. Engage consumers in co-creating innovation and advocating Logitech’s products and experiences. Are you a self-starter who can define and map out how we reach this user group? Do you have a strategic vision with contemporary marketing skills and experience?  Do you want to make a big impact by leveraging your creativity and credibility - right here in Cork?

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

  • Determine consumer engagement goals, strategies, and programs

  • Establish and maintain strategic partnerships to leverage existing communities and key events

  • Collaborate with Logitech’s creative team, global communications, and Regional Digital Marketing teams to create and cross-utilize high-impact internal and user-created content

  • Work with CRM and Customer care teams as well as Social Media agencies to elevate consumer interaction

  • Analyze, evaluate and report audience engagement metrics

Key Qualifications:

For consideration, you must bring the following minimum skills and behaviors to our team:

  • Minimum 5 years experience in direct-to-consumer marketing and /or community management

  • Proven success in building brand communities from scratch or leveraging 3rd party communities

  • Excellent English communication  (written and verbal)

  • Active listening skills

  • Deep knowledge of the audience engagement platforms and analytical tools

  • A genuine interest in technology

  • True people connector and adaptable personality

Education:

  • Degree in marketing communications, public relationships, or journalism

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.                                                                                                                                                                    

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

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