Category Marketing Manager

Design and Marketing Offsite US, California


Description

The Role:

The Category Marketing Manager is responsible for bringing Logitech’s Creativity and Productivity categories to life in North America.  The position is responsible for driving the category P&L and partnering with the Global Commercial Organization to develop a comprehensive strategy including driving demand, growing market share, and executing successful plans built on insights, data, analytics, marketing expertise, and innovation. The portfolio includes world-class products across the highly relevant Core categories of MX/Digital Wellness/ Lifestyle and Mainstream Pointing Devices and Keyboards. You would inspire the Marketing team, Sales and Channel Partners with your category and portfolio vision, leveraging a consumer-centric mindset, and insights-driven plans to achieve revenue targets.  

The position is based in Newark, California, and will report to the Head of Personal Workspace, North America Marketing.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

  • Manage the Global Category P&L driving Regional category revenue, profitability, and share growth.  

  • Contribute as the Cluster partner and point of contact for the Global Commercial Organization, Sales, Finance, Customer Marketing, PR, Media and Demand Planning.

  • Inspire category and cross-functional teams, ensure alignment on objectives and a positive team environment. 

  • Drive category marketing innovation and create and bring to life Brand, Category, and multi-channel marketing strategies to deliver measurable growth. Build, develop and lead a multi-faceted approach to the customer journey with: Digital Marketing, Media, PR, Social Media, Influencer Relations, Events, Implementation of North America Partnerships / Sponsorships and delivery of strategically aligned local partnerships/sponsorships, Point of Sale, Channel/Customer Marketing, Brand.com localization, and more.

  • Be the expert on category business and represent the voice of the consumers/shoppers BTC/BTB and the marketplace. Understand the competition, consumers, shopper needs and behaviors, and marketplace trends.

  • Ensure execution of a strong marketing strategy and portfolio plans and partner with Sales teams to ensure strong channel strategy and plans across the region:

    • Product:

      • Align with our Global Commercial Organization on commercial product launch strategy 

      • Be the champion for the roadmap, maintaining existing business focus while also executing new product launches (including packaging review, launch deliverables such as copy doc, specifications), provide bottoms up forecasts to the Global Commercial Organization.

      • Ensure in-category product expertise. 

      • Provide input to optimize the product portfolio and drive market expansion.

    • Price:

      • Align with the GCO on overall pricing strategy including promotional guidance to optimize Standard Margin, partner with Sales teams to define final pricing plans to optimize results. 

    • Placement:

      • Define channel strategy and drive recommendations for placement and implementation. Partner with Sales teams and communicate product launch and key drive time plans to optimize results.

      • Use GCO insights and toolkits to optimize the Shopper Journey both Online and Offline.

    • Promotion/Plan:

      • Define marketing strategies, priorities and plans, NPI launch plans, drive campaign delivery, and execution excellence.   

      • Develop the C&P category plan and work with the GCO to provide strong and effective commercial strategy, marketing creative assets, using toolkits and deliverables to align key focus areas.

      • Amplify relevant global alliances and partnerships and define category partnership opportunities to build awareness and demand in the region. 

  • Align strategic marketing plans that deliver the category business objectives in the marketplace. Build awareness, relevance, preference, demand, conversion and trusted relationships to drive sustainable category growth. 

    • Ensuring consistent regional/localized marketing plans that are effective, efficient, and resonate with consumers/shoppers (BTC/BTB) at relevant touch points across the consumer/customer journey. Ensure best in class consumer experiences at each touchpoint along the consumer/customer/shopper journey within brand equity requirements. 

  • Assume accountability for results, category expertise, marketplace knowledge, and product knowledge across the portfolio. Establish, track, and provide feedback on key performance results, metrics, and expertise. Implement data and analytics into key marketing decision making. 

  • Strategically allocate the category marketing budget across accounts, aligning with each Customer Marketing Manager. Advocate to our Global Commercial Organization the marketing sufficiency tied to category strategy to support the short and mid-term growth plan. 

  • Manage strategic consistency between global business/brand/marketing strategy and local marketing executions, ensuring strong communications and activation, and effective resolution of strategic issues to ultimately meet consumer/BTB and business needs.

  • Work with Global Commercial Organization to develop a global category community and ensure proper category advocacy, category knowledge and partnership.                                                                                                                                                                                                

Key Qualifications:

For consideration, you bring the following minimum skills and behaviors to our team:

  • Passion for consumers and shoppers needs to be aligned with strong business dynamics.

  • Passion and in-depth experience in understanding customer preferences, attitudes, insights and other factors that influence strong marketing plans and campaigns.

  • Broad, cross-section of skills encompassing 10+years of marketing and brand experience with a strong focus in integrated marketing from leading CE/ Consumer-centric companies.

  • Proven leadership skills in influencing at all levels, globally.

  • Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical.

  • Strong P&L/portfolio management and business analysis skills.

  • Strong capability and experience of the full marketing mix for planning and to provide input to the development of strategic plans and translate those plans into region-specific marketing strategies. Ability to lead and follow; lead and execute. 

  • Experience building brand value, strategy recommendations and successfully growing a product line.

  • Ability to view solutions and issues from a broad strategic perspective and strong experience in problem-solving, influencing, and decision making.

  • Ability to articulate and commercialize NPIs and to engage with the Global Commercial Organization on execution of the strategy.   

  • Experience of the full marketing mix, including developing marketing plans, 360 campaigns and delivery of ‘best in class marketing’ within a digital world. 

  • Excellent communication and presentation skills with the ability to influence business, brand, marketing strategy across the organization.

  • Organizational savvy to understand how to get things done in a matrix organization.

  • Self-management skills and self-starter attitude.

  • Ability to innovate within a growing business. Champions ideas and projects, managing through influence.

  • Strong communication skills around storytelling (written and verbal).

  • English fluency-verbal and written is a must.

Education:

Bachelor’s degree. MBA is a plus.

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

 All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require an accommodation to complete any part of the application  process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-510-713- 4866 for assistance.

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