Alliance Marketing Manager

Design and Marketing Newark, California


Position at Logitech

Alliance Marketing Manager


The Logitech Video Collaboration team is developing groundbreaking solutions for companies  of all sizes. Through design innovation, high quality user experiences, and key technology partners who amplify our voice to the market, we are quickly becoming a world leader in Collaboration and Communications.


As an Alliance Marketing Manager, you will lead the marketing strategy with our Logitech Collaboration Program partners.  You’ll be creating the partner marketing strategy and implementing it with Logitech’s key technology partners while building long-term relationships. While you will report into the marketing organization, you will be a key member of the Go-To-Market & Alliance team, and you’ll work with regional sales and marketing, corporate marketing, communications and product development, to drive our partner marketing strategy from beginning to end. By engaging with our technology partners to develop, execute and measure programs that drive impactful results, you’ll be the face of the global alliance marketing team.

At a fundamental level, the position requires a blend of abilities, including building and managing partner marketing relationships; ability to build strategies and marketing programs; managing marketing funds and budgets; ensuring programs are measured through key performance indicators and align with business goals & objectives; and utilizing business acumen to properly balance time, budget and resource commitments.


  • Own and develop marketing strategies with the partner marketing teams and other key technology partners to drive sales pipeline, build brand awareness, and continuously optimize developing market opportunities.

  • Execute marketing initiatives including joint messaging, content mapping and creation, demand generation, promotions, web presence, paid media, social activations, industry events, and more.

  • Collaborate with regional marketers to align key partners into field marketing campaigns and key vertical markets, and drive solution awareness across sales, product, field, and product marketing.

  • Produce joint partner content such as case study videos, webinars, road show presentations, web content, and more.

  • Represent the partner perspective within Logitech as a partner advocate and trusted advisor both internally and externally.

  • Regularly meet with key partners to assess program success and leverage developing market opportunities.

  • Develop training plans for internal sales and external partner teams to share the joint messaging and solutions.

Key Traits

  • Engaging

  • Proactive

  • High-Energy

  • Accountable

  • Creative

  • Relationship-oriented

  • Organized

  • Flexible

  • Responsive


This role requires a self-starter with experience in a fast-paced, high growth software and/or hardware company and an understanding of how to plan and execute joint go-to-market initiatives.  

  • Bachelor's degree or equivalent practical experience.

  • 8-10 years of B2B partner marketing, field marketing and/or multi-channel experience.

  • Work closely with global field and product marketing team members to develop campaigns, content, sales programs and enablement programs that drive closed won revenue.

  • Experience with partner account mapping to align marketing programs to the partner and internal sales teams account targets.

  • Experience planning and executing multiple, complex marketing programs, including global and regional campaigns.

  • Loves formulating and crafting an informed point of view (POV), and possesses an open mind to hear the inputs and opinions of others.

  • Has an understanding of how to connect business goals and brand objectives to KPIs.

  • Can translate campaign results into actionable insights and future optimizations across creative, planning and partner campaigns.

  • Project management experience driving a cross-functional team.

  • Proven ability to develop relationships across multiple areas of a partner organization.

  • Experience working with and selling through resellers and online partners.

  • Excellent presentation and facilitation skills, adept at leading executive, regional and internal meetings.

  • Working knowledge and/or openness to learn and understand how martech tools such as Marketo, Salesforce, AI technology and other new sources/tools are used to track MQLs, SQLs and campaigns and set key performance indicators (KPIs).

  • Willingness to conduct internal and external meetings using video conferencing.

Employment Type

  • Full-time

Job Functions

  • Marketing

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

 “All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require an accommodation to complete any part of the application  process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.