Creativity and Productivity Marketing Manager

Design and Marketing Moscow, Russian Federation


Description

Position at Logitech

Logitech is looking for a genuinely bright and dynamic person who will own the full Russia responsibility for all marketing activities for Logitech core category Creativity & Productivity: Mice/Keyboards/Webcams/speakers/headsets. Logitech has dominated many of the more traditional B2C categories and now is looking to grow its share within the changing market context and through introduction of new product lines. Key objective should be to incrementally drive revenue, raise ASP and find ways to re-vitalise the category.

We are looking to recruit a special, bright and energetic individual who will be responsible for full Category and Marketing management with a high level of autonomy and ability to multitask. You will be responsible for the execution of all Logitech’s marketing strategy in the country for the Creativity and Productivity portfolio, as well as uphold and build Logitech’s A-brand status with both channel partners and end-consumers. You will be fully responsible for the marketing budget and p&l for the category.

You should understand the different retailers and ways you can support sales through them. You will lead campaigns, work with a series of agencies on online, digitally and through social media. You will create marketing plans with retailers on various campaigns in-store and digitally, and you will build launch plans. This is a very varied and fully encompassing role where passion and energy are key to success.
We want someone who can make a difference and wants to make a difference.

Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech.

In this role you will:
● Work collaboratively with the head of C&P category marketing on strategies that ladder up to the overall business goals and objectives
● Develop and deliver marketing plans, campaigns and joint marketing plans in partnership
with key retail and channel partners
● Deliver a strong social media and influencer strategy (where applicable), utilizing the partner agency
● Manage agencies (media, PR, lead gen & digital) and suppliers to derive superior business results
● Contribute to strategy planning with strategy implementations for offline (OFL) and online
(ONL) channels
● Business analysis to highlight trends, portfolio gaps and opportunities, competition,
SI/ST/SO, and market share
● Report on monthly market share updates and bi-weekly on sales out
● Work with training manager to deliver channel training, floor walks, collateral and incentive programs
● Responsible for quarterly Q+ presentation for the cluster
Take full responsibility for New product introductions and / or existing products, manage
execution, instore and On-line and implement ROI tracking of the marketing plan:
● Manage the successful implementation of the plan within the defined budgets (MDF and 3rd party budgets ) & timelines

● Work closely with the local sales and field sales force to ensure best-in-class execution in-store
● Regularly conduct market visits to ensure the implementation excellence in-store
● Track campaign results and share with key stakeholders
● Work as necessary with Sales management and EMEA Category team to drive necessary
adjustments of the plan throughout the fiscal year
● Manage any necessary new listings, on shelf activities, POS and instore promotions
● Share best practice within the EMEA

Manage the marketing planning:
● Work with the local account managers to define the marketing activities required for each
priority account plan
● Work with the EMEA category heads and EMEA trade marketing to formulate category plans
by customer
● Attend active customer meetings with key customers in the country
● Define the appropriate Gross to Net (Gtn)
● Define the appropriate timing and coverage model for each marketing activity to meet the
account plan objectives
● Define account specific KPIs
● Provide input to the Regional Operating Plan as required

Manage the marketing execution:
● Support execution of plans through overseeing execution of Marketing activities as defined in the Category plans
● Strong channel marketing activity
● Review and track performance against marketing objectives

Key Qualifications:
For consideration, you must bring the following minimum skills and behaviors to our team:
● Ideally 7+ years marketing experience in IT or CE environment with a recognized A-brand
company and experience of consumer products
● Super bright and keen all round marketer
● Energetic, bright, dynamic marketing lead for their categories
● Comprehensive understanding of the local retail market and how to maximize marketing
campaigns within the different ones
● Balance of Marketing skills including product introduction, Instore activities and execution,
online experience and digital campaigns, product marketing. PR and social media, event
management, agency management and strong Marketing Planning experience
● Strong project management skills, detail oriented and highly organized
● Hard working, hands-on and positive personality - highly self-motivated

● Solid presentation & negotiation skills and ability to manage relationships with key retail partners
● Positive and open person in the Logitech tradition and believes is a team mentality, shared
responsibility and humble
● Experience with full marketing mix, developing marketing plans and 360 campaign
● The ability to analyse competitor strategies and innovate on best practices
● Experience working with and managing external agencies
● Ability to use quantitative data and metrics to drive strategic decisions and marketing
activities
● Self-motivated, passionate and high energy level
● Fluent in English is a must
● Strong communication and interpersonal skills

Education
University degree specialising in Marketing

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact.
That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

“All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

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