Online Marketing Specialist
The Online Marketing Specialist will report to the Country Manager CH and will be responsible for the execution of Logitech’s marketing strategy & vision for the Creativity & Productivity category (PC peripherals) Uphold and build Logitech’s brand status with both channel partners and end-consumers, launch new products to the market, ensure full visibility of products online and in store as well as the PR and Social Media planning and execution. This role is based in Zurich and requires close contact with our local partners including regular communication & negotiations in German. A deep understanding of our local business practices is essential for success in this role.
Move fast. Speak up. Decide and own. Drive change. Exceed customer needs. These are some of the winning behaviors you’ll need for success at Logitech. In this role you will:
Develop a rolling 4 quarter marketing and communications plan aligned with the local and Central Europe priorities:
Work closely with the Central & South Europe Category Portfolio Manager C&P and Country Lead to build an efficient cluster marketing plan that ensures achievement of the business goals in C&P and reflects the priorities of the business
Develop a competitive consumer marketing plan
Focus online growth channels and integrated marketing approach to drive conversion
Work closely with the Account Managers to develop the C&P portfolio in their customers aligned to business priorities
Define, manage and control investments for partners, control the relevant ROI (return on investment) and success parameters
Work closely with the local team, agencies, and partners to integrate and leverage channel partners communication tools
Be an active team member in relation with business planning and forecasting processes
Present the marketing plan to internal stakeholders and trade partners
Take full responsibility for the execution and implementation & ROI tracking of the marketing and communications plan
Manage the successful implementation of the plan within the defined budgets & timelines
Track campaign performance, facilitate adjustment of execution as required to achieve business targets
Implement & manage creative pre-launch, launch and momentum communications campaigns (Marketing, PR & Social Media)
Manage Local PR and Social Media communications planning and execution, hand in hand with the PR and Social agency
Responsible for budget planning and control for all PR and Social activities.
responsible for planning and control of marketing investments (JMF & OPEX funds)
Work closely with the local sales force to ensure best-in-class execution online and in-store
Partner with local sales force to build marketing plans with channel partners
Regularly conduct market & customer visits and trace checks to ensure the implementation excellence in-store and online
Participate in international projects
Share best practices within Central & South Europe & EAMEA
Manage the marketing planning
Work with the local account managers to define the marketing activities required for each priority account plan
Work with the Central Europe Category Portfolio Manager C&P, EMEA Trade Marketing and Communications teams to formulate C&P marketing plans in detail
Work closely with local account managers and other functions (Category leaders, finance, supply, trade marketing) to drive a high quality marketing execution online and offline
Attend active customer meetings with key customers in the country
Define account specific KPIs
Qualification and management of external agencies to cover PR and other functions.
Responsible for managing external agencies to ensure a best-in-class and cost effective execution of the required services
Responsible to manage partnerships (eSports teams, Influencers,....) on local level
Manage the local Merchandiser/s – how they are deployed and oversee quality of execution and provide coaching and feedback as required.
For consideration, you must bring the following minimum skills and behaviors to our team:
5-6+ years marketing experience in IT or FMCG environment with a recognized A-brand company with operational knowledge of online sales channel. We may also consider candidates from other sectors where those sectors are focused on sell-through activity. Customer business development experience is a plus
Complete fluency in German (written & spoken) and English; ability to be a genuine spokesperson for Switzerland and be representative in EMEA
Energetic, bright, dynamic and creative
Have a clear understanding and proven experience of PR and social media management
Enjoy developing creative content and stories to engage strongly with media, communities and influencers
Strong marketing planning experience
Comprehensive understanding of the online & retail Switzerland market
Strong project management skills, detail orientated and highly organized.
Solid presentation & negotiation skills and ability to manage relationships with key retail partners
Rounded Marketing skills and constantly wanting to develop and learn
Graduate caliber preferably in a Marketing discipline
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.
“All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”