Amazon Customer Marketing Specialist

Design and Marketing Barcelona, Spain


Description

Position at Logitech

The Role:

We are looking for a great Amazon dedicated Customer Marketing Specialist who is passionate about eCommerce and who can express his/her strong (digital) marketing knowledge and relevant commercial skills to impact Logitech business in cooperation with internal and external partners.

You will be part of a strong team that leads the development of our Amazon business in Spain. In this role, you will leverage the regional category strategy as well as channel Amazon analytics to design and deliver a customised customer marketing action plan that grow profitably sell-out for Logitech.

This is an exciting opportunity to join a fast-growing company in a role that requires consumer-driven marketing acumen, hands-on execution and strategic work as well. You will collaborate broadly with your local multi-functional team as well as regional Amazon teams ones.

Your Contribution

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

Define the strategy based on Amazon partners analytics 

  • Develop a full understanding of Amazon marketing ecosystem (media placements, social media, search etc.), tools and key levers to activate them.

  • Dig into relevant shopper insights to fine-tune the adaptation of  our categories’ strategy.

  • Analyze data (from shoppers, categories, promotional activities, competition angles) to identify trends and opportunities.

  • Exploit and monitor key KPI’s (sales, share, traffic, share of visibility, conversion etc.).

  • Engage with local categories heads, central teams (Amazon) to align your strategy.  

Design action plans to drive profitable growth

  • Turn insights into customised action plans for Amazon based on analytics, including business sufficiency to develop profitably Logitech business. This includes full category approaches, best in class new products launch, efficient promotional plans, content, SEO, segmentation and navigation optimisation.

  • Align these action plans with key stakeholders locally (e.g. KAM, channel head)  and regionally (central Amazon team).

  • Externalize these plans with Amazon and get their buy-in to implement.

  • Define or refine the KPI’s to measure success.

  • Leverage and coordinate the sharing and reapply of best practices locally and with regional partners.

  • Look continuously for opportunities to open up further business potential with our Etail partner. 

Execute with excellence

  • Coordinate action plan execution with anticipation across all stakeholders internally and externally. 

  • Provide easy to use toolkits (concept sells, categories stories, content, search and SEO optimisation tools….)  to ensure seamless execution.

  • Monitor on a daily basis your KPI’s for  successful implementation and fast corrective actions.

  • Communicate effectively and clearly to all key stakeholders (internally/externally). 

  • Systematically provide post mortems analysis to sharpen your understanding of improvements areas.

Key Qualifications:

We are looking for the following qualifications and skills:

  • The ideal candidate will have 3-6 years experience in Digital performance marketing, gained from working on eCommerce platforms (e.g Amazon) AND for brands.
  • Proficient in data-driven digital marketing & media programs, familiar with major E-Retailer platforms, demonstrated expertise in traffic acquisition (search, display, SEO) and conversion optimization.

  • Strong analytical skills and data-driven thinking combined with mastery of supporting tools such as Excel (Tableau skills are a plus).

  • Proactive, energetic, self-starter with hands-on approach to the business and results oriented.

  • Highly collaborative and good communication skills.

  • Full fluency in Spanish and English are a must.

  • Ownership & accountability, solution-driven.

Nice to have

  • 2 years in sales experience (account management) with basics negotiation skills.

  • Experience in matrix organization.

  • Understanding of Amazon (operating model, media).

  • UX/CX experience.

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.” 

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