Digital Marketing Specialist - DTX & Ecommerce (temporary role)
This is a temporary maternity leave cover.
ASTRO Gaming creates premium video gaming equipment and lifestyle products for professional gamers, leagues, and gaming prosumers. ASTRO Gaming was spun-off from design powerhouse ASTRO Studios, known in the gaming world for designing the Xbox 360®, along with Alienware™ and HP® Gaming PCs. ASTRO Gaming produces a line of gamer-centric "tech-life" products that support this rapidly growing gaming community.
Logitech has acquired the ASTRO Gaming brand in August 2017.
This role is part of the Global Brand Development Team for ASTRO Gaming assisting Head of Global Digital Marketing in execution of strategies in region with a focus on analytics, administration, and reporting of campaigns following brand guidelines.
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:
Support Head of Digital Marketing in the campaign execution & post analysis of local campaigns.
Follow up with regional teams on the digital marketing testing calendar.
Deliver projects / campaign post-analysis including strong recommendations.
Pilot marketing programs to increase DtoC traffic & conversion.
Analyze DtoC & Ecommerce KPI's with Adobe Analytics & Tableau to deliver monthly business insights.
Coordinate development & delivery of NPI assets through the Etail Toolkit to foster their usage across all channels.
Immediately support Head of Digital Marketing Dev in following up with regions to ensure implementation of best in class online content.
Maintain the Amazon Brand Store Global template up to date to support product launches and supervise market implementation.
Work with the regions to ensure implementation of brand guidelines recommendations of locally created content.
In collaboration with the business group, lead the localization of digital assets to support the regional teams
Coordinate with both, the web team & the regions the needed DtoC NPI landing pages.
Ensure best in class online execution in all channels and all markets.
Ensure alignment and consistency with brand guidelines of locally created content.
Communicate regional plans, present ideas and improvements on DtoC & Digital marketing to the management team.
For consideration, you must bring the following minimum skills and behaviors to our team:
3 to 5 years of experience in a similar role in a multinational environment
Fluent in English, written and spoken, additional languages will be a plus
An enthusiastic, can-do attitude, a problem solver, able to work autonomously and as a team-player
Quick to learn, enjoy a fast paced, changing environment in an informal culture
Able to bring structure and creative solutions to a dynamic work environment while maintaining sense of urgency and quality around deliverables
Must be highly detail-oriented and organized and be able to multitask
Able to juggle priorities and meet deadlines
Knowledge of Excel required, Tableau experience would be a plus.
Minimum 4 Year College Degree, BA or BS from accredited university/college.
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.
“All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”
If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.