B2B Channel Marketing Manager

Global Marketing Paris, France


Position at GCO/B2B

The Role:

Logitech is looking for a dynamic, self-driven B2B Channel Marketing Manager (CMM) who will be responsible for collaborating with the Logitech channel sales team and partner marketing leads to develop plans that will continue to drive accelerated growth of Logitech’s business solutions.

This role will require daily management and execution of channel marketing activities by partner including activities such as (but not limited to) campaign execution, online digital planning,  sales enablement, virtual/on-site partner trade show activities,  solution and NPI training and ad placement. You will be responsible for helping to develop the Strategic plans and insights and working to support the local account managers.

Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech.

In this role you will:

  • Act as primary marketing liaison with the France channel B2B team on marketing activities aligned to our NSP and distribution partners.

  • Collaborate with channel sales and partner marketing leads to evaluate plan and execute marketing programs and/or partner programs with channel and distribution partners.

  • Managing the local MDF budget ensuring healthy ROI.

  • Uncover opportunities with partners to create bespoke marketing opportunities for Logitech to elevate our B2B brand presence.

  • Assess the delivery of future verticalized marketing plans based on our top verticals including Finance, Legal, Public Sector, Education and Health.

  • Coordinate events (3rd party, channel & end-user) to drive successful lead generation, awareness & relationship building.

  • Work with NSP’s and distributors along with Logitech B2B sales team to identify opportunities to invest in activities that will drive revenue and opportunity to grow.

  • Identify growth opportunity triggers aligned to Logitech priorities to drive revenue and expand the partner ecosystem.

  • Work with key stakeholders to identify new ways to launch NPI skus to accelerate time to market.

  • Launch global marketing programs into the channel partner ecosystem.

  • Manage agencies (media, PR, lead gen & digital) and suppliers (POS & WeWork) to derive superior business results.

  • Work with the Logitech business group to share channel requirements for B2B specific marketing toolkits for existing and new products.

  • Create communication structure for marketing to channel partners and through channel partners.

  • Provide quarterly updates on partner investment and results illustrating impact and ROI.

Key Qualifications:
For consideration, you must bring the following minimum skills and behaviors to our team:

  • Minimum 5 years experience working with channel partners; developing, executing and tracking marketing plans.

  • B2B marketing experience is required.  Experience working with distribution partners is desirable.

  • A strong understanding and proven background of to and through channel partner marketing with channel sales enablement and engagement campaigns.

  • Demonstrated success in creating unique channel programs to accelerate revenue.

  • The ability to analyse competitor strategies and innovate on best practices.

  • Strong organizational and program management skills.

  • Experience working with and managing external agencies.

  • Experience in developing a brand, strategy recommendations and successfully growing a B2B portfolio.

  • Manage multiple projects simultaneously.

  • Ability to influence and work cross-functionally with adjacent business groups.

  • Advanced desktop application skills with Google suite (or MS suite) of products.

  • Able to use quantitative data & metrics to drive decisions & marketing activities.

  • Candidates should be proficient in MS office applications and CRM systems

  • Strong communication and interpersonal skills, including excellent writing skills.

  • Self-starter with a creative mind, entrepreneurial spirit and get-it-done attitude.

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

 “All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.