Customer Marketing Manager

Sales Sao Paulo, Brazil


Description

Position at Logitech

We are looking for an experienced ETail Customer Marketing Manager who is passionate about eCommerce and
brings eMarketing, Commercial and Operational skills to positively impact the business.
Role
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the
behaviors you’ll need to succeed.
Between sales and marketing, this role's core responsibility is to improve presence, market share and also sell-out
of the category on the E-retailers / Etailers platforms, by driving fundamentals (ePOS & traffic) as well as
integrated online marketing campaigns.
Reporting to the cluster Head of ETail, you will also be in charge of turning data, insight and category strategy into
eTail customers plans and execute with excellence, in cooperation with the regional Marketing and eTail teams.
Your contribution, on pure-player, hybrid and marketplaces, will include the following activities :
1) Build data & insights driven eTail customer plans
● Partner with our Etailers to get data, insights and full understanding of their marketing ecosystem and
capability
● Analyse all data and insights available (sales, content, competition, shopper insights, traffic etc.) to
identify business opportunities
● Build customer marketing plans, in line with Category strategy, Regional Etail best practices and Cluster
channel portfolio strategy
2) Execute with excellence and share best practice
● Manage day to day business by activating all Etailers platform, marketing & media tools:
○ Maximise traffic to our products’ pages, thru Retail Media i.e Site placements, Search, SEO, Events, Brand
store and leveraging Logitech Digital marketing too
○ Improve Conversion & Loyalty, thru best in class Content, Ratings & Reviews, CRM and Pricing with KAMs
○ Drive ASP up, thru Attachment and Cross-merchandising tactics
● Coordinate and ensure timely execution of the 360 activations at Etailer, i.e NPIs and top events, in line
with our best practices and in cooperation with the KAMs and Marketing managers
● Contribute to T&Cs with KAMs and Region to get customer marketing in the terms
● Provide weekly management reporting of performance against target and market activity as well as
analysis on Etailers, i.e product / category sales trend to drive learning and decision-making
● Share learning back to region to fuel the regional best practices

Profile
Must have
● Candidate will have 3-6 experience in eCommerce & Digital Marketing, gained from working at an Etailer
(must) and for a brand (plus)
● eRetail Media (eCommerce Advertising) & eMerchandising expertise (Online assets, SEO optimised
copy, PaidSearch, Display, Navigation etc.)
● In-depth understanding of online reseller landscape, best practice & familiar with major Etailers platforms
● Strong analytical skills and data-driven thinking i.e excel in playing with KPIs like sales data, channel
margin, rebate, market-share and is advanced in Excel
● Proactive, energetic, self-starter with hands-on approach to the business and results oriented
● Highly collaborative and good communication skills
● Consumer and customer centric
● English and local language a must.
● Ownership & accountability, Solution-driven, Honesty, Integrity
Nice to have
● 2 years in Sales (forecasting, monitoring, reporting business metrics, selling consumer products)
● Business & negotiation acumen
● Pre-experience in matrix organization
● UX/CX experience