B2B Regional Marketing Manager
The Marketing Manager (MM), Business to Business (B2B), is responsible for developing and implementing the marketing strategy to support the company’s stated goal of better penetrating business ecosystems with Logitech products.
This person will work cross-functionally with Logitech team members to understand the Logitech marketing priorities and objectives and develop marketing strategy and tactics to fully maximize the business focused opportunity for all Logitech product lines, excluding Video Collaboration. This will include setting and implementing marketing strategies to create awareness through channel marketing plans that facilitate business through a variety of sales channels; including DMR, Distribution, VARs, inside sales, as well as, potentially SMB arms of OEM customers and catalog side of OSS. In addition to supporting the sales force of the stated channels this position will be responsible for providing marketing support to create awareness where needed.
They will be responsible for building an ongoing, 15-month marketing plan, working with the Sales Team in executing the plan and demonstrating the quantified impact of the activities on the identified KPI’s. These annual marketing plans include (but are not limited to) in-channel advertising placements, promotional plans as well as online and digital strategy that will support Logitech marketing priorities, product launches, partnerships and key vertical initiatives such as Education, Medical, SMB etc.
Key Responsibilities Include:
This position is chiefly responsible for developing the marketing plan (and programs), as well as outlining the business case and ROI for the activities contained therein. Additionally, this position is responsible for understanding and communicating the business requirements (as well as customer requirements and nuances) for the development of these activities.
Primary marketing liaison with the sales force with regard to B2B marketing activities with a special focus on DMR, Distribution, Ecom, VAR, and OSS catalog
Plan and manage B2B focused tradeshow planning and participation if needed to facilitate the marketing plan
Development and execution of marketing communications and channel marketing plans
Development and execution of by-account marketing activities, including budget management, set-up, pre and post analysis (lift & ROI) and report out on results both internally and externally.
Develop requirements and budget guidance for activities, and own project management responsibilities for the activity.
Develop metrics and measure to track share, progress and results by account and provide these metrics and results to management on a periodic basis.
Review and present ROI analysis of impact of the campaigns in addition to making recommendations for future campaign direction based on learnings.
Maintain documentation on marketing plans, working with cross-functional partners and/or retail partners to drive post- campaign analysis, learnings and development of best practices.
The ideal candidate for the role should have a demonstrated ability driving impactful and measurable demand generation and channel marketing programs.
Strong communication and writing skills. From writing creative briefs to marketing program briefs and media briefs, framing what needs to be achieved and thoughtful ideas and suggestions on paths to achieve a campaign’s goal.
Experience driving demand generation programs in DMR and Distiribution
Business acumen to relate how a demand generation program can relate to and achieve business objectives. Ability to articulate creative strategies to reach the objectives in new and thoughtful ways.
Proven ability to frame creative campaigns that drive ROAS and improve it over time.
Strong understanding of digital marketing across all demand generation mediums from digital search, programmatic media, endemic media, direct marketing and customer marketing vehicles, and related tracking mechanisms.
Teamwork - Develop a close relationship with all stakeholders and contributors across the company to help drive Demand Generation. Proven ability to work in a matrix organization and the ability to influence and drive success among various contributors during the planning and development of a campaign or plan.
Communication - Communicates in a clear and concise manner (both verbal and written) that is appropriate for the initiative and audience from associate to executive, and takes responsibility for ensuring all stakeholders are kept informed.
Accountable. Ability to own a program and its results from start to finish. To provide analysis to evaluate results and create an action plan to improve the program and to seek best practices.
Marketing - Experience and mastery of the 4Ps and available marketing levers, within their respective channel.
Demonstrated success in B2B channel marketing including DMR, VAR, and Distribution..
Familiarity with ecommerce channels with a digital marketing background
Teamwork - Develops a close relationship with account managers, Sales Directors and customers with the ability to influence and persuade the team to understand and accept proposals.
Analytics - Thoroughly understands financials, metrics, and market information, identifying not only trends, but also the reasons behind them. Monitors results and develops contingency plans, as well as, constantly looking for new opportunities.
Solutions- Proactively anticipates and understands problems and opportunities and presents comprehensive and timely solutions in order to take action to resolve these problems.
Prioritization- Ability to manage multiple priorities and prioritize the opportunities with the biggest impact to the business
Communication - Communicates in a clear and concise manner (verbally and in writing) that is appropriate for the topic and audience.
Leadership - Champions ideas and projects across a matrix organization, managing through influence to drive team members from across the company towards common objective of growing sales revenue in their channel and region.
BA/BS degree; MBA preferred.
5+ years working in marketing for a B2B or enterprise driven organization
Advanced computer skills: Word, Excel, PowerPoint.
The successful candidate in this position is a team player proven to be able to think outside the box with strong marketing experiences ideally from a company who sells physical goods or services through the Channel. Additionally, this person should be able to grasp and articulate the business need for a proposed activity and someone who can move with a sense of urgency while navigating the nuances of a matrix based organization.
Requires a bachelor’s degree in marketing, or a related degree from an accredited college or university or equivalent experience.
An MBA is a plus but not required.
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.
Logitech is proud to be an equal opportunity workplace. Individuals seeking employment at Logitech are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1-510-713-4866 for assistance.