Marketing Analytics Analyst

Design and Marketing Offsite US, California


Description

Logitech is seeking a Marketing Analyst within our Marketing Analytics and Strategy team to help identify and prioritize key business insights across the entire portfolio of Logitech categories, products and brands.

 

This role will guide marketing leads across business groups and regions on successful insights and recommendations within campaign analytics, potentially help with A/B testing and more. The Analyst will be responsible for overseeing dashboard creation in Adobe Analytics, insight generation, campaign reporting and general ad-hoc duties (Adobe Analytics experience is a MUST).

 

Your Contribution:

Move fast. Speak up. Decide and own. Drive change. These are some of the winning behaviors you’ll need for success at Logitech. In this role you will:

  • Synthesize information across a wide variety of insight sources including: campaign marketing/media performance, customer analytics, findings from A/B tests

  • Proactively identify gaps and opportunities in Logitech’s marketing activities and use data to communicate recommendations to improve marketing performance to stakeholders/business groups

  • Help develop compelling “stories” that convey the relevant insights to various internal stakeholders & business groups (e.g. marketing, sales, web, senior management)

  • Conduct detailed customer analysis to understand consumer behavior, e-commerce and journey workflows and help mould the marketing strategy

  • Provide input on new tagging efforts / marketing tracking support based on findings

  • Support the internal media team and external agencies on campaign-level tracking as necessary

  • Present findings and recommendations to business stakeholders

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

 “All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require an accommodation to complete any part of the application  process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713-4866 for assistance.

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