Description

• Develops and communicates the top-of-funnel product strategy, quarterly priorities, and long-term roadmap aligned to enterprise growth objectives.
• Establishes clear success metrics tied to contact rate, engagement, qualification, and conversion outcomes.
• Owns conversion gating logic, qualification signals, routing criteria, and handoff design to downstream teams.
• Leads cross-functional experimentation cycles, including hypothesis development, A/B testing, sequencing, and iterative optimization across SMS, email, dialing, and other engagement channels.
• Translates experimental results into scalable product capabilities, platform enhancements, and repeatable playbooks for varying levels of the organization – from executive to front-line employees.
• Ensures that product insights and experimentation frameworks directly inform Marketing campaign design, sequencing, and measurement.
• Partners with Marketing on strategic hypothesis setting, targeting strategy, and early-funnel engagement approaches (while Marketing maintains channel execution).
• Collaborates closely with Sales leadership to reduce friction in early-funnel interactions, improve routing accuracy, accelerate time-to-first response, and strengthen qualification handoffs.
• Works with Operations and Platform Product teams to improve signal quality, reduce downstream fallout, and ensure early-funnel improvements translate into end-to-end funnel efficiency.
• Co-creates growth bets with the Innovation Lab, shaping test design and accelerating transition of successful prototypes into scaled products.
• Builds and maintains trusted dashboards that connect leading indicators (contact rate, engagement signals, routing performance) to downstream outcomes and revenue impact.
• Delivers executive-level insights, recommendations, and strategic updates based on data, experimentation results, and market trends.
• Identifies and pursues cross-department opportunities that strengthen alignment, reduce latency, and drive material lift in conversion.
• Performs other duties and projects assigned.

• Bachelor’s Degree in Information Technology, Business Analytics or related field preferred and/or a minimum of ten (10) + years’ experience, ideally in high-velocity, heavily matrixed, data-driven environments
• Demonstrated success owning top-of-funnel strategy, experimentation, or conversion optimization.
• Proven track record of driving measurable improvements in activation, qualification, or lead conversion.
• Experience in the Mortgage industry preferred.
• Travel 10%+ of time required.
• Strong command of experimentation methodologies, including A/B testing, sequencing, and funnel diagnostics.
• Exceptional ability to interpret data, connect leading indicators to business outcomes, and influence executive decision-making.
• Deep cross-functional collaboration skills with a track record of partnering across Marketing, Sales, Operations, and technical teams.
• Strong strategic thinking combined with hands-on operational execution capabilities.
• Excellent communication skills, including the ability to synthesize complex insights into clear, concise recommendations.
• Solid problem-solving skills with a practical, solution-focused approach.

• Work with other passionate, purposeful, and customer-centric team members.
• Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
• Extensive internal growth and professional development opportunities including tuition reimbursement.
• Comprehensive benefits package including Medical/Dental/Vision.
• Wellness program to support both mental and physical health.
• Generous paid time off options to support work-life balance.