SEM Analyst, Sr
Description
Position Summary:
Responsible for planning, executing, and optimizing paid search campaigns to drive traffic, conversions, and ROI. This role involves conducting keyword research, analyzing campaign performance data, and implementing strategies for continuous improvement. The ideal candidate will have experience with platforms like Google Ads and Bing Ads, strong analytical skills, and the ability to manage budgets effectively. Collaboration with marketing and creative teams is essential to align SEM initiatives with broader marketing goals.
Responsibilities:
- Campaign Strategy and Execution:
- Manages paid media campaigns from inception to completion, including keyword/audience research, ad creation, and optimization.
- Aligns campaigns with client goals to meet and exceed key performance indicators (KPIs).
- Platform Management:
- Audits media platforms to evaluate current performance and recommends improvements.
- Stays updated on industry best practices and platform updates to drive innovation.
- Data-Driven Insights:
- Analyzes performance data to uncover actionable insights and informs future strategies.
- Collaborates with analytics teams to refine overarching digital strategies.
- Testing and Optimization:
- Leads A/B testing for ad creatives and landing pages to enhance campaign results.
- Drives continuous improvements in conversion rates and ROI.
- Collaboration:
- Partners with cross-functional teams, including Creative, Analytics, and Operations, to deliver cohesive campaigns.
- Works with senior leadership to develop financial performance reports and strategic presentations.
- Technical Expertise:
- Manages and implements tracking tags, ensuring accurate spend tracking and campaign reconciliation.
- Leverages tools like Google Ads Editor, Meta Business Manager, and third-party tracking platforms to streamline operations.
- Performs other duties and projects as assigned.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, or related field preferred.
- Minimum four (4)+ years of professional experience in marketing analytics, data analysis or similar role.
- Experience in the Mortgage industry preferred.
- Preferred certifications include Google Ads Certification, Google Analytics Certification, and Bing Ads Accreditation. Certifications in other SEM tools and platforms like SEMrush, HubSpot, or Marketo also a plus.
- Demonstrated success in developing and executing comprehensive paid media strategies across multiple platforms, including search and social.
- Proven ability to balance strategic planning with hands-on campaign execution to achieve client or organizational goals.
- Experience managing multi-channel budgets and allocating resources effectively to maximize performance.
- In-depth expertise in Google Ads, Bing Ads, and YouTube, including advanced features like Smart Bidding, Performance Max campaigns, and video ad optimization.
- Proficient with Meta platforms (Facebook and Instagram), including audience segmentation, lookalike audiences, and creative optimization for engagement and conversions.
- Hands-on experience with LinkedIn for B2B campaigns, including Sponsored Content, InMail ads, and lead generation.
- Proficiency in Google Analytics (GA4 preferred), with experience in setting up conversion tracking, interpreting user behavior, and identifying optimization opportunities.
- Experience managing campaigns with six-figure monthly budgets or higher, optimizing KPIs like ROAS, CPL, and overall ROI.
- Experience scaling campaigns through rigorous A/B testing, audience segmentation, and creative iteration. Knowledge of TikTok Ads, leveraging platform-specific trends and ad formats to target younger demographics effectively.
- Ability to evaluate platform updates and integrate new features into campaigns.
- Advanced Excel skills, including pivot tables, advanced formulas, and data modeling to analyze campaign performance.
Why work for #teamloanDepot:
- Aggressive compensation package based on experience and skill set.
- Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
- Work with other passionate, purposeful, and customer-centric people.
- Extensive internal growth and professional development opportunities including tuition reimbursement.
- Comprehensive benefits package including Medical/Dental/Vision.
- Wellness program to support both mental and physical health.
- Generous paid time off for both exempt and non-exempt positions.
About loanDepot:
loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, as the nation's second largest non-bank retail mortgage lender, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts.
Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this roles is between $65,000 and $99,000. Your base pay will depend on multiple individualized factors, including your job-related knowledge/skills, qualifications, experience, and market location.
We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.