VP, Strategic Marketing
Description
Position Summary:
The VP of Strategic Marketing oversees strategy and execution of global marketing and re-marketing efforts across email, SMS, and direct mail channels to engage and convert customers. Develops cross-sell and optimization strategies to drive conversion, retention, and revenue growth while ensuring alignment with company policies and brand standards.
Responsibilities:
- Ensures that all marketing and partnership programs are aligned with the overall brand identity, business objectives, and that they are optimized and relevant to multiple audiences.
- Drives strategies that increase customer conversion, purchase propensity, and overall brand equity through innovative, data-informed marketing approaches.
- Leads partner strategy, proposal development, activation planning, and ROI analysis.
- Focuses on campaign optimization including recommending new strategies.
- Serves as a key leader of the marketing team, focusing on customer conversion opportunities and journey management.
- Acts as a resource educating teams and clients in the latest thinking, training new team members and ambassadors, and liaising with leadership and knowledge management to share resources.
- Works across the organization supporting direct, retention, digital marketing, and retail and JV as needed.
Requirements:
- Ten (10) + years of industry size and scope related professional experience.
- Prior experience with national branding marketing partnerships, preferably in the sports arena.
- Demonstrated experience in leveraging investments made in sponsorships to obtain the greatest ROI possible with available points.
- Deep experience creating holistic branding strategies on both macro and micro levels.
- Extensive experience with B2C and B2B positioning.
- Bachelor’s Degree.
Why work for #teamloanDepot:
- Aggressive compensation package based on experience and skill set.
- Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
- Work with other passionate, purposeful, and customer-centric people.
- Extensive internal growth and professional development opportunities including tuition reimbursement.
- Comprehensive benefits package including Medical/Dental/Vision.
- Wellness program to support both mental and physical health.
- Generous paid time off for both exempt and non-exempt positions.
About loanDepot:
loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts.
Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this role is between $163,000.00 and $224,000.00. Your base pay will depend on multiple individualized factors, including your job-related knowledge/skills, qualifications, experience, and market location.
We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.