Global Director, Paid Search
Description
At Liquid Web our commitment to excellence is as solid as our foundation. As a customer-focused and the most reliable Web Hosting company, we pride ourselves on delivering top-notch hosting solutions tailored to our customer’s needs. Our remote-friendly culture champions flexibility, ensuring our team can thrive wherever they call home. At the heart of our success lies our unwavering dedication to our employees, fostering a supportive environment that nurtures personal growth and professional development.
With a relentless pursuit of high performance, we drive innovation and exceed expectations, propelling our customers, our partners, our employees and our community towards success. Our CEO Jim Geiger said it best “Here at Liquid Web, we're not just about growth; we're about exponential expansion. Our journey is fueled by innovation, determination, and a relentless pursuit of excellence.”
Join us at Liquid Web and experience a synergy of customer-centricity, remote empowerment, employee well-being, and unstoppable growth.
Our Director, Paid Search position is a full-time remote role offering a competitive salary of $175K to $200K as well as a comprehensive performance based bonus package. In this role you'll spearhead our digital advertising strategies, leveraging your expertise to maximize ROI and drive targeted traffic to our platforms while working alongside a talented team to navigate the ever-evolving landscape of paid search marketing.
Responsibilities:
- Own the overall strategy, vision and results for the team
- Partner with product and leadership to execute on goals and roadmap, develop strategies and profitability drive customer acquisition across product lines
- Implement and adapt best practices, processes, tools, and technology for paid search channels; including measurement and data capabilities
- Lead team to identify new optimization tests and opportunities for additional investment
- Planning, managing and executing a tactical roadmap
- Develop and implement capabilities on a global basis that improve automation, speed to market, efficiency and quality of media performance; that reduce risk; and that better utilize our data
- Drive creative and media innovation through testing, strategy and processes that are scalable and measurable across business lines
- Ensure new capabilities are fully deployed with in-house teams; paid search is currently outsourced to an agency and we are looking for a strategic leader to bring it in-house within a quarter and grow from thereLead a team of ICs; including career planning and development of personnel
- Be responsible for the employee life cycle including; disciplinary actions, performance reviews, goal reaching activities, fostering a positive environment, following company policies, etc.
- Occasional travel
Skills, Competencies, and Qualifications:
- 10+ years of experience in digital marketing, with a strong track record and knowledge of Paid Search platforms
- Proven experience with leading and managing teams, setting strategy and vision, and enabling growth
- Master level expertise in biddable channels
- Strong analytical and quantitative skills, including experience working with analytics platforms
- Experience in running multi-million dollars global budgets for paid channels
- Exceptional track record and a strong approach to optimizing, testing new ways of executing and new traffic programs
- Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively
- Strong knowledge of digital marketing technologies and new developments in the space
We Offer:
- Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription
- Traditional and Roth 401k with company matching
- Fun employer-sponsored events
- A collaborative team culture
- Consistent/set work hours
- Challenging non-redundant daily duties
- A voice in how things get done
- Access to ongoing training
Disclaimer:
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.
Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
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