Group Manager, Marketing Analytics & Performance Systems – Data Foundations

Marketing and Communications  |  San Francisco, California

Position description

Position at LinkedIn

Group Manager, Marketing Analytics & Performance Systems – Data Foundations

 

  

 

The Group Manager, Data Foundations, will be an important leader in ensuring business requirements for our data architecture and data systems are met. The Group Manager and their team will act as a key intermediary between the marketing organization, data science, MarTech, and engineering, consolidating and organizing business requirements and ensuring fluid communications between both groups. This team can be thought of as the product managers for our data - setting a clear vision for what the business needs and working closely with our data science and engineering partners to make the vision a reality.  The Group Manager will help lead key projects, including the refresh of the taxonomy and hierarchy of our data, the impact of CRM migration on marketing data, and the updates to attribution logic as needed based on new go-to-market motions – all of which have tremendous influence on how we measure our business and ultimately make investment decisions.

 

The ideal candidate will be an exceptional leader in project and stakeholder management, able to move seamlessly between complex, technical conversations and high-level concepts. This Group Manager has strong knowledge of how marketing works and is well versed in marketing analytics, knowing the underlying technical requirements to serve a marketing organization. They will be exceptional at building strong relationships across the marketing and data science organizations, distilling complex ideas into easy-to-digest communications, and running large change management programs in a way that inspires confidence and trust across both M&C and data science stakeholders. They will be able to have both a detailed conversation in ‘the weeds’ of our data architecture and systems, as well as translate these highly technical concepts to the ‘so what’ for non-technical audiences. Above all else, the ideal candidate is an excellent leader who is able to remove roadblocks and build consensus in a way that drives the business forward, ensuring best-in-class data and reporting to unlock marketing’s full potential.

 

Location: This role is preferred to be located in San Francisco, Sunnyvale, New York, Chicago, DC, Omaha, or Detroit depending on which location the applicant chosen for the role is currently residing. We  would also consider remote role for the right candidate.

 

Responsibilities:

        Serve as a leader on the Marketing Analytics & Performance Systems leadership team

        Run the Data Foundations function, supporting both acquisition and customer marketing, across both our field and online businesses, spanning all lines of business 

        Understand and synthesize business requirements for our underlying data architecture and attribution systems, prioritize and translate clearly to data science partners - in short, communicate extremely effectively across cross-functional groups

        Identify, stand up and manage key projects to support changes to our data infrastructure, developing project charters, setting up key meetings and managing deliverables along the way

        Lead projects in a way that inspires trust and confidence, takes into account stakeholder feedback, and moves things along in a transparent, efficient, and effective matter

 

Basic Qualifications:

        BA or BS degree

        8+ years’ experience in analytics, project management, marketing, or operations

        2+ years of SQL experience

 

Preferred Qualifications:

        Exceptional leadership & change management skills: able to lead an organization through change, build key relationships throughout the organization, distill complex situations into easy-to-digest communications, align cross-functional stakeholders to make decisions, and drive projects to completion

        Strong project management ability creates clear project plans and timelines, identifies tasks and sets realistic but firm deadlines, over-communicates and ensures milestones are hit on time

        Significant experience partnering with technical talent, understanding data architecture & systems

        Proficient in a variety of coding languages

        Experience working in high-growth, performance focused environments

        Experience working in B2B SaaS businesses or with other sales organizations

        Experience working with marketing-related projects


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