News Editor, Marketing
News Editor, Marketing
San Francisco or New York, Full-Time
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LinkedIn is looking for a journalist or blogger with a passion for what’s happening in marketing to oversee content for that field. The goal is to cover the marketing and advertising segment in such a way that CMOs feel like LinkedIn is a daily must visit. The right candidate has a passion for this segment, preferably has been covering it, and is entrepreneurial about the right ways to engage with them around news and views.
This marketing-focused editor will be joining a global team of journalists who help curate, create and cultivate the content that flows through LinkedIn. You’ll concentrate on explaining the changes happening in marketing for an audience exclusively of marketers. And you’ll have amazing tools to do this: Your articles will reach the largest collection of professionals ever assembled — on and off LinkedIn; your curated headlines from trade and national press will reach the right targeted audience; and the professionals you cultivate in the industry — from CEOs to those just getting started — will develop their voices and reach an audience hungry for their insights.
You’ll also develop the skills necessary to build a career that lasts: how to analyze data, how to both report and promote your work and how to work on a cross-functional team committed to excellence.
The editor should have experience editing and/or reporting on issues that are relevant to marketers; a strong news sense; excellent (and fast) writing skills; a great ear for stories that others should write; and, most importantly, an entrepreneurial spirit. The ideal candidate is as interested in shaping a product as shaping a story.
- Write 2+ articles/week offering insight into updates in marketing while constantly sharing updates with this audience as well;
- Engage your source base of marketers daily to generate quality conversations on industry trends and items in the news on the platform
- Forge relationships with top voices in marketing to make sure their content is feeding into LinkedIn;
- Help oversee part of the daily news experience for LinkedIn;
- Generate analysis on what’s working and what’s not, and come up with ways to increase engagement through content;
- 2+ years of experience writing and editing business news in a traditional newsroom setting.
- Experience writing content for or about marketers.
- Experience with original and curated news.
- Large social media presence.
- Experience producing multimedia content.
- Possess deep relationships within the marketing community.
- Ability to shape products and stories.
- Advanced verbal and written communication skills.
- Ability to work in a fast-paced environment with tight deadlines.
- Possess growing and strategic mindset.
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