Social Media Intern

Branded Products Lincoln, Nebraska

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Description

Position at Lincoln Industries

 

Job Title: Social Media Intern


Job Code: SMINTERN001


SUMMARY:  

We are seeking a creative and motivated Social Media Intern to support the growth and engagement of our online communities across two distinct brands. The ideal candidate is a storyteller at heart, someone who can produce compelling, branded content that captures the lifestyle and culture of two passionate customer bases and makes our brands stand out in a crowded digital landscape. 

 

WAGE TYPE:  Hourly

FLSA Exemption: Non-exempt

 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

 

  • Drive engagement across social media channels and increase followers 
  • Own the creation and scheduling of content across Instagram, Facebook, and YouTube from concept to publish 
  • Photograph and film products, installs, and lifestyle content (in-shop or at events) 
  • Engage with followers by responding to comments, DMs, and brand mentions 
  • Research trends, hashtags, and competitor activity within the motorcycle and trucking communities 
  • Help coordinate with riders, truckers, and influencers for user-generated content and partnerships 
  • Track basic performance metrics (reach, engagement, follower growth) 
  • Support the marketing team with campaign ideas and content calendars 

 

 

ORGANIZATIONAL STRUCTURE:

  • Reports to: Manager, Engineering

 

QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill and/or ability required.  Equivalent combinations of education and experience may be substituted for the expected levels of education and experience required.

 

Education and/or Experience:

Expected: Currently pursuing/recently completed a degree in Marketing, Communications, or a related field.

Preferred: Extensive Experience creating short-form reels/TikToks as well as longer YouTube-style content

 

Communication Skills:

  • Must be able to read, write and comprehend the English language.

 

Other Skills:

  • Photo/video editing skills (Adobe, CapCut, or similar) 
  • Experience with Meta Business Suite 
  • Strong writing skills with an ability to match brand voices 
  • Self-starter who can take initiative and meet deadlines 
  • Ability to work on-site at our facility (Lincoln, NE) 
  • Some travel to industry events 
  • Portfolio submission is required — motorsports or automotive work is a bonus 

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