Our core Lifetouch values

We believe life is about making memories and sharing them with others. Our intent is to help people live in the moment, capture memories, and share what matters, knowing that every moment counts.

  • Collaborative
  • Revenue Growth
  • Accountable
  • Sales Discipline
  • Transparent
  • Passion for Product
  • Relational
  • People Matter
  • Giving Back
  • Process Improvement

Giving back at Lifetouch

Lifetouch Memory Mission

The Lifetouch commitment to serving children, families and communities has been visible through its support of worthwhile causes, both locally and globally. Schools have been built where once there were empty lots; shoes have been provided for bare feet; food shelves have been stocked to nourish the hungry; holiday gifts have found their way to families who have lost everything in fires.

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SmileSafe Program

For more than 10 years, Lifetouch has partnered with the National Center for Missing & Exploited Children (NCMEC) to help provide law enforcement with the most valuable tool when a child goes missing – a current photograph. Each year, Lifetouch distributes SmileSafe photo ID cards, free of charge, to families where Lifetouch provides school photography. Since the inception of the SmileSafe program, 500 million cards have been distributed. The SmileSafe National Safety Program has helped with the successful recovery of children in 24 states.

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