Description

This is an amazing opportunity to use your marketing talents in a way that  will focus on driving awareness, engagement and loyalty across the Lifetouch, a Shutterfly company, business line. You’ll contribute to optimizing the customer experience and oversee our customer journey, brand execution, and omnichannel communication strategy in each of these product lines offering exposure and oversight to print, email, SMS and social content strategy and planning.

Primary Duties and Responsibilities

  • Manages execution of marketing plans with some direction from the marketing manager or director
  • Implements a test and learn culture with a nimble approach to marketing processes
  • Defines the customer experience and communication plans along with marketing manager or director identifying objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information and program financials
  • Writes content creation for digital consumer touchpoints (e.g., paid search, landing pages)
  • Manages relationships with third party vendors, suppliers and partners as necessary
  • Works with cross-functional partners to determine, document and communicate seasonal product line, customer experience, communication strategies and business requirements
  • Evaluates and contributes to ongoing optimization of marketing campaign strategy and customer touchpoint effectiveness, specifically in the digital space
  • Analyzes data, provides insights and recommendations
  • Maintains promotional calendar and provides promotional recommendations
  • Conducts testing (e.g., email, promotion code) to ensure accuracy and readiness for distribution
  • Troubleshoots and resolves promotion code issues to support Customer Service

Additional Duties and Responsibilities    

Performs other projects or miscellaneous duties as requested or assigned

Education  

Bachelor’s degree in marketing or related business degree or equivalent experience

Experience

  • 2-5 years of experience in consumer marketing/product marketing, advertising, public relations, or business communication on either the client or agency side

 Other (knowledge, skills, and abilities)

  • Self-starter who asks questions, learns quickly and challenges status quo
  • Thinks creatively to develop sound recommendations and solutions to achieve strategic business goals through analytics, analysis and intuition
  • Excellent interpersonal and verbal / written communication skills
  • Experience in development and delivery of business presentations
  • Knowledge of and ability to apply basic marketing functions and concepts (e.g., digital marketing, brand positioning, market research, SWOT Analysis, competitive assessment, consumer segmentation)
  • Understanding and ability to apply basic financial concepts (e.g., revenue, cost)
  • Effective cross-functional team leader or project manager
  • Ability to evaluate and understand go-to-market decisions from a consumer’s perspective
  • Ability to interpret consumer trends in order to design, create or evaluate new products and merchandising opportunities
  • Takes proactive approach to seeking self-improvement
  • Ability to travel up to 10%