Senior Specialist, Field Marketing
Marketing São Paulo, São Paulo
About Liferay
Liferay is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay’s all-in-one platform unites Liferay DXP with our cloud platform capabilities, built-in analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.
But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. This commitment extends beyond our product; Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!
About You and this Role
In this role, you will be responsible for developing and executing key strategies and programs to generate demand and build brand awareness for Liferay products and solutions in Latin America. The candidate must possess strong project management, coordination, collaboration, and communication skills. The individual will work closely with the broader marketing team and the local sales team to build and drive marketing initiatives.
Key Objectives & Responsabilities
- Develop a comprehensive marketing strategy and plan for Brazil to build brand awareness and generate demand, working closely with the sales team
- Deploy successful field marketing activities from ideation to execution
- Support direct business goals by managing and executing a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual customer Symposium, webinars, VIP events, industry events, etc)
- Seek for new opportunities to generate demand through third party events
- Support ABM and Target Accounts initiatives to generate demand
- Execute customer marketing initiative focused on retention and expansion business, by working closely with the sales team on identifying customer target accounts, messaging and content approach
- Engage with partners, build relationships, foster campaign adoption and increase partner marketing productivity
- Monitor and encourage adoption of the Liferay Marketing Development Funds
- Execute co-marketing initiatives such as events, and support others such as, video or written case studies, and digital marketing initiatives
- Analyze market/industry trends to identify and suggest opportunities and inform marketing strategies based on best practices
- Support the execution of Community events
- Build and maintain a solid marketing database
- Track, measure and report on field marketing activities performance, and suggest improvements
- Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices
Required Qualifications
- Solid experience building effective demand generation programs for high tech companies
- Degree in Marketing or Business, or comparable education/experience
- Fully comfortable working in English, both written and spoken
- Spanish skill is desirable
- Experience managing third-party agencies and suppliers
- Knowledge of Salesforce is a plus
- Ability to work independently across marketing initiatives but also collaboratively with multiple stakeholders in a fast-paced environment
- Ability to handle multiple projects with tight deadlines
- Excellent communications skills and sales interaction skills are a must
Soft Skills
- Self-starter, quick learner, self-motivated, proactive beyond your duty
- Strives to be objective and reflects on their own biases when making decisions
- Holds themselves accountable for decisions and outcomes within their team(s)/department.
- Identifies when the impact of their decisions could or will impact others and appropriately pulls in the right stakeholders for either transparency or help in the decision making process
- Fosters a team culture of cooperation and collaboration. Creates a feeling of succeeding and failing together.
- Actively solicits feedback from their team on what is and isn’t working across the team and with their own management
What We Offer
- Competitive salary & benefits package according to qualifications and experience
- Opportunities to take responsibility and grow professionally. We like to Stay Nerdy!
- A positive and collaborative work culture
- Working at a leading open source company
Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.
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