Specialist, Field & Partner Marketing ASEAN
Marketing Singapore, Singapore
About Liferay
Liferay is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. Liferay helps organizations build for the future by enabling them to create, manage, and scale powerful solutions on the world's most flexible Digital Experience Platform (DXP). Trusted globally by over a thousand companies spanning multiple industries, Liferay's open-source DXP facilitates the development of marketing and commerce websites, customer portals, intranets, and more. Learn how we can use technology to change the world together at liferay.com.
But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!
About You and this Role
We are seeking a Marketing Specialist in Singapore with 2-4 years experience, preferably in a tech company. The ideal candidate will be highly motivated, a self-starter, eager to learn and grow, and capable of working independently.
As a key member of the Marketing team, you will play a vital role in executing a comprehensive, partner-first marketing strategy. Your focus will be on driving demand and building brand awareness for Liferay, both directly and through strong collaboration with partners, to support the sales pipeline across South East Asia.
As a key member of the Marketing team, you will play a vital role in executing a comprehensive, partner-first marketing strategy. Your focus will be on driving demand and building brand awareness for Liferay, both directly and through strong collaboration with partners, to support the sales pipeline across South East Asia.
With the rest of the APAC Field & Partner Marketing Team, you will collaborate with the local sales team and channel leaders, and contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.
Key Objectives & Responsibilities
- Support the planning and execution of integrated marketing strategies that drive demand and revenue growth across multiple channels (events, digital, content, social media, etc.)
- Execute events whether digital, or in-person (Customer Digital Days, webinars, VIP events, industry events, Partner events, etc.), working in autonomy with third party providers.
- Plan, create and work with the Corporate team to publish social media posts.
- Work closely with the Corporate Demand Generation team, to review and optimise digital leads’ performance and website traffic for your region.
- Work closely with the Sales and Channel teams to execute customer marketing and partner marketing initiatives.
- Track, measure, and report on the performance of field marketing campaigns.
- Analyze market/industry trends to identify opportunities and advise marketing strategies based on best practices.
- Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.
Required Qualifications
- Degree in Marketing or Business, or comparable education/experience
- 2~4 years experience in Field Marketing/Channel Marketing (within IT industry a plus)
- Experience in managing end-to-end events or programs
- Excellent written and verbal communication skills
- Ability to handle multiple projects with tight deadlines
- Experience managing 3rd party providers
- Ability to work within a global organization, collaborating across different cultures, time zones and geographies
Preferred Soft Skills
- Self-starter, quick learner, self-motivated, proactive beyond your duty
- Organized with a proven ability to manage tasks and schedules
- Possess a strong work ethic/motivation
- Foster a culture of cooperation and collaboration
- Communicate effectively
- Curious, passionate, and accountable
What We Offer
- Competitive salary & benefits package according to qualifications and experience
- Opportunities to take responsibility and grow professionally. We like to Stay Nerdy!
Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.
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