Associate Partner Marketing Specialist
Marketing Madrid, Spain
About Liferay
Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, Middle East, and Asia. As the leading provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Our flagship product is the Liferay Digital Experience Platform, which companies like Honda, Bank of the West, and Airbus use to build customized experiences for their customers and employees.
But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five paid days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!
About You and this Role
At Liferay, we are continuing to grow and enhance our partner program. We have passionate partners, world-class products, and a greater-than-profit vision of making excellent open-source software while giving back to global communities.
If you early in your career with 1-2 years of partnership or marketing experience and excited by the impact digital experience software can have on customer experience and business growth with partners; a listener and learner who likes adding value and working with programs and processes; and creating productive and dedicated partner relationships, this is the role for you.
Generating high-quality leads is vital to any organization, and we are no different. This role supports and works closely with our field marketers to execute processes measuring partner campaign success. These campaigns are driving leads and opportunities for our joint success with our partner community.
Reporting to the Global Director of Partner Marketing, you will work closely with a team of local field marketing to contribute to the sales growth across EMEA while benefiting from an opportunity to advance your career in a high-growth, international company.
You will work with our global partner marketing team, marketing operations and local field marketing teams on reports, campaign set-up, and lead attribution.
Successful candidates will have a desire to grow their marketing and/or partner skills, through learning about marketing and the partner ecosystem.
Key Objectives
- Measure impact of partner campaigns with Liferay GTM strategy
- Support Field Marketers
- Contribute to Liferay’s data-driven culture
- Monitor and report on partner productivity and results
- Make recommendations for partner marketing programs based on data
Responsibilities
- Work with Director of Global Partner Marketing on aligning leads to campaigns and measuring ROI of MDF
- Support field marketing:
- Implement lead generation and nurture programs
- Support events with partners such as webinars, conference sponsorships, and in-person events
- Coordinate third party marketing resources for use by partners as needed
- Measure and Report on partner marketing effectiveness
- Provide reporting on campaign activity and effectiveness
- Support the channel and field marketing team in delivering tools to partners
- Contribute to communications from Liferay to partners (ex. partner e-newsletter)
Required Qualifications
- 1-2 years of marketing experience–with channel/partner experience with SI/GSIs, OEMs, ISVs and/or Digital Agencies a plus
- Enthusiastic personality and motivated self-starter with a proven ability to work on multiple projects
- Strong written and verbal communication skills are essential
- Ability to effectively work independently and as part of a team with remote colleagues and partners
- Fluent in written and spoken English
What We Offer
- Salary package w/ competitive benefits according to qualifications and experience
- Opportunities to take responsibility and grow professionally
- A positive and collaborative work culture
Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.