Manager, North America Marketing

Field Marketing Remote, United States Chicago, Illinois Diamond Bar, California Dallas / Fort Worth, Texas Raleigh, North Carolina Austin, Texas United States

About Liferay 

Liferay is a uniquely profitable open source software company with 850+ fiery-eyed employees scattered across the known world. Our flagship product is Liferay Digital Experience Platform which companies like HP, Barclays, and Coach use to build great web experiences for their customers and employees. Along with making cool software, we have a greater-than-profit vision that fuels us. We give employees 5 days paid off to volunteer at charities they’re excited about and we donate a portion of our profits to various charities around the world each year. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run. 

About You and this Role

Liferay is looking for someone to join our North America Marketing team as our Field Marketing Manager. You come with fresh ideas for new programs and are excited to lead a team of established demand marketers.

You'll be primarily responsible for researching, planning, and managing the team’s execution of marketing programs that support our existing campaigns and then studying the results (with the help of analytics tools) to tweak and improve things. You lead by serving and know that your team’s success means your success.

Key Objectives

  • Support two to three industry sales pods with the attainment of their CV (contract value) goals and regional pipeline needs. Understand goals, identify marketing needs, and gather feedback on marketing activities.
  • Proactively engage with central marketing teams to review plans, share local requirements, and provide feedback on global/regional programs and assets.
  • Analyze pod pipeline volume, performance, and forecasts, including specific views for segments and sales reps.
  • Develop and implement pipeline acceleration programs jointly with sales.
  • Customize centrally created programs for local deployment.
  • Assess local marketing readiness and identify optimization opportunities.
  • Evaluate, select, and manage vendors that contribute to local demand marketing programs, including event venues and services and virtual event experiences.
  • Research, choose, design, and manage live in-person and virtual events to be included as tactics in the overall marketing mix, ensuring a cohesive pre-event, mid-event, and post-event strategy to increase engagement and response rates. Work closely with our SMEs to manage and strategize content delivery.
  • Develop promotional assets for regional lead gen activities, including webinar and event registration pages, email templates, webinar platforms, and sales resources.
  • Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
  • Focus on success metrics for in-region activities and tactics: Demand Waterfall metrics (e.g. sourced/influenced pipeline metrics, conversion rates), program metrics (e.g. inquiry/response rates, ROI), pipeline acceleration impact, in-person and virtual event metrics, and SLA metrics (sales compliance)
  • Nurture your team members to help them reach their full potential as individual contributors

Required Qualifications

  • 3+ years experience leading a team of at least 3 people, especially in the areas of field marketing or demand generation.
  • Have a bachelor’s degree in business, marketing, or 3+ years experience as an individual contributor in digital marketing, ABM, content marketing or field marketing. 
  • You have worked at a company or agency specializing in B2B enterprise software 
  • Are a good written and verbal communicator
  • Possess a strong work ethic/motivation
  • Are organized with a proven ability to manage actions and schedules
  • Can think analytically and use a data-driven approach
  • Are able to travel once a month as needed

Preferred Qualifications

  • Experience with Marketing Automation (Marketo a plus), Salesforce CRM, Google Display Network, Adwords, Triblio, Bombora

What We Offer

  • Salary package w/ competitive benefits according to qualifications and experience
  • Opportunities to take responsibility and grow professionally
  • A positive and collaborative work culture
  • Check out what employees say about us on Glassdoor 
  • Working at a leading open source company

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.